Consumer Analytics

Eager to make more effective business decisions, many retailers are reevaluating their business intelligence strategies. With a renewed focus on breaking down enterprise-wide silos, retailers are making a move to the next generation of BI, which includes giving line and store managers access to predictive analytics tools and multifunctional views of data.

By Mark Putnam

Perhaps no time of year epitomizes the evolving trend of the integrated consumer buying experience more than the holiday season. Buyers are quickly realizing that rather than spending hundreds on gifts destined to be quietly returned come January 2013, the most efficient use of their money centers on gift cards and other prepaid methods that offer the recipients flexibility and choice. 

Making better business decisions requires retailers to break down silos between company divisions, and deliver scalable predictive tools that allow managers enterprise-wide to sift through mission-critical information.

Chain Store Age talked with Andrea Morgan-Vandome, VP retail strategy and solution marketing, Oracle Retail, about the importance of business intelligence (BI).

What is the biggest change today related to retail analytics and BI? 

San Jose, Calif. -- Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

Engagement on Facebook is expected to surge in the fourth quarter, Adobe's Digital Index for third quarter 2012 points out, as brands continue to invest in social marketing and take advantage of the latest Facebook platform changes (e.g., Timeline) to target consumers.

Washington -- Free shipping offers will abound this holiday season, according to Shop.org’s eHoliday survey conducted by BIGinsight. Nine in 10 (89.7%) retailers plan to offer some form of free shipping for online shoppers. When asked which promotions they will emphasize most heavily during the holiday season, 37.5% plan to offer free standard shipping with conditions (e.g. minimum purchase), and three in 10 (30.0%) will offer free standard shipping without conditions.

ATLANTA — QuantiSense, a provider of retail analytics and decision orchestration solutions, has partnered with Teradata. As a result of this partnership and certified integration, retailers will benefit from the rapid and focused implementation of the QuantiSense Decision Orchestration PlatformTM which fits seamlessly into Teradata’s scalable, enterprise-wide retail solution.

HOFFMAN ESTATES, Ill. — Sears Holdings has added the Teradata Active Enterprise Data Warehouse Platform 6690 to its existing Teradata analytic environment.

QUINCY, Mass. — Stop & Shop is opening a new store that will include new features that emphasize health and wellness and sustainability, the company said.

Stop & Shop, a division of the U.S. subsidiary of Dutch supermarket operator Ahold, said the Wayland, Mass., store would include nine complementary electric car charging stations, as well as numerous energy-efficient features. The store's grand opening is scheduled for Nov. 16.