Consumer Analytics

"A huge win," is how National Retailer Federation president and CEO Matt Shay characterized the biggest shopping weekend of the year during media briefing Sunday afternoon.

More people shopped more often in more places over the weekend and in the process pushed spending to a record $59.1 billion compared to $52.4 billion during the comparable four day period the prior year, according to an NRF survey of 4,000 shoppers.

Reston, Va. -- Online retail spending for the November – December period will reach $43.4 billion, a 17% gain versus year ago, according to comScore. The increase represents an improvement compared with last season’s 15% rise, and is also far ahead of the retail industry’s expectation for a 4.1% increase in consumers’ overall spending this holiday season.

Chicago -- A report released Saturday by ShopperTrak found that Black Friday proved to be a mixed bag for retailers, as retail foot traffic increased over last year, but retail sales decreased slightly.

ShopperTrak estimates that, when compared with Black Friday last year, retail foot traffic rose 3.5% to more than 307.67 million store visits. Retail sales decreased 1.8%, however, with shoppers spending an estimated total of $11.2 billion on Friday.

New York -- Cyber Monday appears to be well on its way to breaking all previous records.

By mid-day on Monday, e-commerce sales were up 25.6% for this same time period over Cyber Monday 2011, according to findings from the IBM Digital Analytics Benchmark. The company analyzes the shopping results of 500 retailers nationwide.

Current mobile shopping data for Cyber Monday includes the following:

Mobile Traffic: The number of consumers using a mobile device to visit a retailer's site is 21%.

New York -- Houston claimed the top spot for the second year in a row, followed by Seattle and San Francisco, in a ranking of the most mobile shopping savvy cities in the United States. The survey was conducted by The Interactive Advertising Bureau and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights.

New York -- According to a report by IBM, U.S. shoppers took full advantage of early promotions this holiday season, driving a 17.4% increase in online sales Thanksgiving Day. This increase set the stage for 20.7% growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3%, led by the iPad.

The data is the result of cloud-based analytics findings from IBM.  

Other findings of the IBM Digital Analytics Benchmark revealed the following trends:

Evanston, Ill. -- Many consumers who visit a store but then buy online are not driven there by price alone, but rather by a less-than-satisfactory in-store experience, according to results from the annual holiday shopping report by the Kellogg School of Management at Northwestern University.

New York -- On Wednesday, Nov. 28, Chainstoreage.com will unveil an exclusive and revealing look at how shoppers felt — what turned them on and off — on two of the busiest and most critical retail days of the year: Black Friday and Cyber Monday. The Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off by SAP will explore real-time trends and insights that will inform the next generation of retail.