Supervalu names exec VP, chief marketing officer

Minneapolis Supervalu has named Julie Dexter Berg executive VP, chief marketing officer.

Berg has more than 20 years of executive management experience in marketing, product management and operations. She most recently served as managing partner, Brandmaking, LLC, a brand and customer strategy-consulting firm that she founded.

She will join Supervalu effective March 15.

In her new role, Berg will lead all of the company’s marketing activities. Her key areas of responsibility will include customer and brand strategy, advertising and research and analytics.