Consumer Analytics

Boston -- Japanese retailer Yummie House is piloting a new mobile rewards solution at 10 stores in Shanghai, China. Yummie House is using a joint application from Appconomy and ByteLight that combines the cloud-based Appconomy Platform mobile marketing platform solution with ByteLight light field communication (LFC) technology.

Sandy Springs, Ga. -- Online consumers in the United States are motivated by the ability to conduct transactions across multiple channels with convenience and positive shipping experiences. These are two of the key findings of a new study from UPS and comScore, “Pulse of the Online Shopper.”

SILVER SPRING, Md. — Regency Centers Corp. and a co-investment partner have acquired the 31,316-sq.-ft. Shoppes of Burnt Mills in Silver Spring, Md., just north of Washington, D.C., for $13.6 million. Regency’s share of the off-market acquisition was $1.7 million.

Camp Hill, Pa. -- Rite Aid is launching a loyalty program for consumers 65 and up. The new program is the latest extension of the chain’s customer loyalty program wellness+.

LOS ALTOS, Calif. — Catalog Spree, a personal digital mall that lets consumers browse and shop their favorite catalogs, has launched exclusive lookbooks for Fab, "The World's Design Store." The digital mall will publish Fab lookbooks daily, which consumers can view on iPad and iPhone.

New York -- Walmart had the top online retail site for back-to-school shoppers last week, according to sales data and analysis from Experian Marketing Services (EMS). Rounding out the top five: J.C. Penney, Macy’s, Office Max and Sears. 

Experian noted that brick and mortar stores are getting the majority of search traffic to date. The company also said that offers in subject lines were present on 37% of back- to-school email, and generated 57% of total email revenue in 2012. 

Armonk, N.Y. -- Online consumer spending rose a healthy 15% in the second quarter of this year compared to the second quarter of last year. The IBM Online Retail Sales Index shows that mobile sales reached 19.4% of total online sales, up 28% from last year. Online shopping growth substantially outpaced the 4.6% year-over-year increase of in-store sales during the second quarter.

Chicago — Pure-play e-tailers are doing a better job in satisfying their customers overall than omnichannel retailers, but omnichannel retailers have an edge in select functional areas like checkout. According to results of the mid-year Customer Feedback Index (CFI) from OpinionLab, e-tailers had an average CFI score of 481, compared with a CFI average of 457 for omnichannel retailers.