Consumer Analytics

Walmart may be the nation’s largest grocer, but it’s not because of the compelling presentation of fresh produce or appetizing meats. The stuff is cheap, sure, but the quality isn’t always there, and even when it is, the manner in which products are packaged and merchandised detracts from quality perception. Then there are the issues that arise with so many shoppers, not to mention their unattended kids, pawing through displays of tomatoes, bell peppers and grapes. Items get bruised, or roll on the floor and get run over by carts.

MINNEAPOLIS --Same-store sales at Target declined 5.5% during March, in line with the company’s expectations for a down month due to the late arrival of Easter. The March decline is expected to be offset by strength in April with comps forecast to be in the teens.

NEW YORK -- Target continues to pull ahead of Walmart in the value retail category, according to a recent Harris poll. The company was named the 2011 Harris Poll Equitrend value retail brand of the year. This is the second consecutive year Target has led the way in the value retail category.

Target lead the way with a ranking of 74.1, while Walmart had a ranking of 70.8. The industry average in the value retail category was 67.3.

A new Harris Poll EquiTrend study out this week shows Target, not Walmart, as the Value Retail Brand of the Year. That would be bad enough news for Walmart given the company’s prospects in the United States are closely tied to its reputation for low prices, but this is the second year in a row Target has been named the top Value Retail Brand and the gap with Walmart even widened this year.

Fort Worth, Texas -- Aaron’s has formed a partnership with Buxton, a customer analytics firm, to assist with the retailer’s market expansion and analytics strategy.

By Emily Millar, [email protected]

Web-related shopping is growing. Forrester Research predicts U.S. online retail sales will reach nearly $250 billion by 2014 with many more billions to be made from shoppers making in-store purchase decisions that are “web-influenced” first.

The art and science of researching how shoppers decide is at a crossroad.  The  shopper insights discipline originally developed when retailers began saying to CPG manufacturers that they have a thorough understanding of behavioral data and its findings, but lack a genuine grasp of how their customers and non-customers think and the “why” that drives that behavior.

CHICAGO ─ Faced with rising food costs, U.S. consumers are turning to the cost savings tactics they’ve mastered over the past few years, according to The NPD Group.

Chicago -- A report released Tuesday by The NPD Group said that U.S. consumers have emerged from the recession with a honed ability to stretch their dollars and, now faced with rising food costs, they are turning to the cost-savings tactics they’ve mastered over the past few years.

NEW YORK -- If consumers were hesitant about providing personal information to retailers, they have even more reason to be paranoid as marketing firm Epsilon reported a number of breaches at several of its clients.