Consumer Analytics

By John Bajorek, [email protected]

Merrimack, N.H. -- Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information.

The program allows to shoppers will see black-and-white QR codes located next to products. By snapping an image with their smartphone QR application, consumers can quickly access real-time customer reviews and product videos and even shop a greater selection of similar products at Brookstone’s website.

SEATTLE — Amazon announced that it is now offering a new Kindle for $114, compared with $139 for its standard model and $189 for the 3G version. The catch is that the $114 Kindle requires the user to view special offers and sponsored products on screensavers and on the bottom of the home screen.

YONKERS, N.Y. — More than three-quarters of women regard themselves as bargain hunters, a new national poll featured in the May issue of ShopSmart magazine found.

Atlanta -- A report released Tuesday by First Data Corp. found that, despite tough comps and a late Easter, March 2011 same-store consumer spending by credit, signature debit, PIN debit, EBT cards and checks at U.S. merchant locations showed a steady uptick.

NEW YORK -- Concern about rising energy prices and higher medical costs has many Americans expecting to spend less in the months ahead, a recent Deloitte study revealed. Despite showing no signs of spending less in recent months, the Deloitte survey found that nearly three-quarters (74%) of Americans believe higher prices could slow their spending in the months ahead.  Deloitte's study also revealed that mobile and social connections are helping shoppers make savvier buying decisions in the wake of the recession.

Consumers are using credit more responsibly, according to the latest delinquency data released by Target. The percentage of accounts 60 days and 90 days past due in Target’s credit portfolio experienced meaningful declines during March, and are now at their lowest level in more than two years.