Consumer Analytics

Portsmouth, R.I. -- Readers now prefer e-books to printed paperbacks and use social media to help make purchase decisions, and Amazon.com is the overwhelming first choice for book purchases. Results of a survey of almost 3,000 readers conducted by novelist Marie Force show that 77% of respondents read e-books and 52% read paperbacks, although multiple answers to this questions were allowed meaning some readers may use both formats.

Irvine, Calif. -- Photo-sharing site Socialbliss is launching a new social commerce platform called Marketplace. The Socialbliss Marketplace gives users the ability to list their own items for sale and link those pieces to inspiration images already existing on the site. This allows a viral conversation to begin which can lead to an item being sold.

Listing is free and backed by a 20% commission fee structure. Globally shoppable inventory on Socialbliss has hit $4.8 million.

Surging home prices and 401K balances have millions of Americans feeling better about their personal balance sheets and the state of the economy, but Walmart’s core shoppers remain under duress and that could spell trouble for second quarter sales.
 

Parkesburg, Pa. — CVS/Pharmacy recently opened a 7,940-sq.-ft. store at the Parkesburg Shopping Center in Parkesburg, Pa. CVS purchased the business of the location’s previous occupant, Longenecker Pharmacy, an independent, family-owned chain.

The 56,652-sq.-ft. development is exclusively leased and managed by Levin management www.levinmgt.com. The center serves a population of more than 34,600 people within a five-mile radius. Average household income is more than $67,500. Daily traffic count is about 23,800 vehicles.

Scanbuy, Inc. released a quarterly trend report showing continued rapid growth of QR code and UPC mobile barcode scanning traffic. The report shows more than 21 million scans processed in the second quarter of 2013 — good news for retailers who are upgrading their mobile capabilities.

Toronto, Ontario – More than four-in-10 (44%) Canadian back-to-school shoppers want more online options. A new survey from Staples Canada, the Staples Back-to-School Annual Study, also indicates that 70% of Canadian back-to-school shoppers consider a back-to-school budget important.

The survey also uncovered a number of regional differences in back-to-school preferences, such as:

Dallas -- The Army & Air Force Exchange Service announced a refresh of the organization’s official website, Shopmyexchange.com, in preparation for the key holiday selling season.
 
Improvements include a new homepage layout design, complete with an updated visual look and industry-standard navigation; more product categories; easy-to-find links to specialty stores and online mall vendors; improved product pages; and easier checkout.
 

SEATTLE — Starbucks has long offered free Wi-Fi to its customers, but the coffee company has partnered with Google to offer up to 10 times faster network and Wi-Fi speeds at its U.S.-based stores. 

Throughout the next 18 months, Starbucks will convert more than 7,000 U.S. stores to the upgraded store network and Wi-Fi experience.