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Foot Locker powers up mobile commerce sites


New York City -- Foot Locker has unveiled upgraded mobile commerce sites for each of its athletic footwear retail banners -- Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and CCS -- with added functionality and enhancements to provide customers with a seamless and optimal cross channel experience.

In addition, the company is introducing mobile sites for its Lady Foot Locker, Kids Foot Locker, and Footaction retail divisions.

"In our high-speed, high-powered shopping environment, it is essential to empower our tech-savvy, digital shoppers with the information and product knowledge they want to enhance their overall shopping experience," said Stacy Cunningham, corporate VP marketing, Foot Locker. “These mobile sites are an added extension for customers to find precisely what they want in our stores while also serving as an alternative purchasing platform enabling them to shop anywhere they want via their mobile devices."

Customers can purchase directly from their mobile phone or use the sites to view products, find the nearest store, look up inventory, check model, size and color availability locally, and monitor their VIP Club loyalty account status. VIP members will receive credit for purchases in whichever channel they shop. They can also sign up to get mobile alerts about new products and offerings. In addition, a customer can send an electronic gift card via the mobile site, and the recipient can walk into a store and use the gift card (via their mobile device) immediately. The site will also offer customers the ability to look up shoes while in the store to see ratings and reviews by other customers to assist with their buying decisions.

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