Consumer Analytics

By Elizabeth Cogswell Baskin

Editor’s note: Launched in March 2010, Pinterest now ranks as the third most-visited social-networking site in the United States, according to a recent report by Experian Marketing Services. Pinterest, which lets its users “pin” photos and information onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the report. It also skews heavily female — about 60% of users are women.

New York -- The Commerce Department said Monday that retail sales rose a better-than-expected 0.8% in March as job gains and warmer weather encouraged more consumers to shop. The increase was below February's 1% increase but above January's pace.

Excluding both automotive and gasoline sales, retail sales rose 0.7%. Excluding the increase in auto sales, retail sales still rose by 0.8% in March.

Advance estimates put the total level of U.S. retail sales at a seasonally adjusted $411.1 billion for March.
 

By Seth Sarelson, [email protected]

In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at Shop.org, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet.

Armonk, N.Y. -- IBM announced a definitive agreement to acquire Varicent Software Inc., Toronto, a leading provider of analytics software for compensation and sales performance management. Financial terms were not disclosed.

CAMP HILL, Pa. — Despite running fewer stores, Rite Aid grew its sales and narrowed its losses during the fourth quarter and fiscal year 2012, thanks to a boost in its loyalty card program membership, a longer fiscal year and the continuing dispute between Walgreens and Express Scripts.

San Francisco -- A new study released Thursday by MarketTools found that 63% of shoppers say they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

According to the study, to save money on grocery bills, respondents reported that they buy items with coupons (80%); buy store brands instead of name brands (62%); use store loyalty cards that offer discounts (62%); buy items only when they are on sale (58%); and buy more large-sized products (43%).

Washington, D.C. -- Figures released Thursday by the Labor Department showed that more Americans than forecast filed applications for jobless benefits last week, reinforcing concern that the labor-market recovery will be slow to develop.

Consumer confidence, however, has held up, as the Bloomberg Consumer Comfort Index was minus 32.8 in the period ended April 8, second only to the prior week’s minus 31.4 as the highest since March 2008.

New York -- A report released Thursday by Deloitte found that consumer spending posted an increase in March, reversing a trend of declines.

The Deloitte Consumer Spending Index climbed higher in March, marking only the third monthly increase over the past 12 months. The Index tracks consumer cash flow as an indicator of future consumer spending.

Dallas -- Tuesday Morning Corp. reported Tuesday that same-store sales for the quarter ended Mar. 31 dropped 3.2% on spending and traffic decreases.

According to the discount retailer, traffic dipped 1.8% for the third quarter and average tickets fell 1.4%. Total revenue edged down 1% to $172.7 million, compared with $174.3 million in the year-ago period.
 

Atlanta -- A report released Tuesday by First Data Corp., which tracks same-store consumer spending by credit, signature debit, PIN debit, EBT cards and checks at U.S. merchant locations, found that warm weather and spring promotions boosted discretionary spending in March.

According to First Data’s March 2012 SpendTrend report, year-over-year dollar volume growth was 8.7% in March, compared with February’s 8.9% growth.