Consumer Analytics

NEW YORK — During the 2011 holiday season, the top retail applications and websites combined — including Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60% of smartphone owners, according to Nielsen.

“The majority of smartphone owners used their devices for shopping this past holiday season,” said John Burbank, president of strategic initiatives at Nielsen. “Mobile shopping has reached scale and is only going to grow as smartphone penetration continues to rise.”

By Tim Callan, timcallan.blogspot.com

With store closures and falling revenue threatening major retail chains, maximizing store productivity is more important than ever before. While it’s been proven for many years that website analytics can drive dramatic improvement in online retail environments, so far most brick-and-mortar retailers are engaged in only rudimentary measurement.

New York -- During the 2011 holiday season, the top retail apps and websites combined — Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60 % of smartphone owners, according to Nielsen.

“The majority of smartphone owners used their devices for shopping this past holiday season,” said John Burbank, president of strategic initiatives at Nielsen. “Mobile shopping has reached scale and is only going to grow as smartphone penetration continues to rise.”

By Chris Blees, [email protected]

New York City -- A Tuesday report by Venture Beat said that Sephora is testing an iPad program in 20 stores during the month of March.

Sephora’s goal, according to the report, is to provide extra product details that could only be offered through the Internet, such as reviews and specific product information.

“We see a high overlap between Apple products and our consumers,” Julie Bornstein, senior VP for Sephora Direct, told VentureBeat.
 

Boston -- Wifarer said Tuesday that it has partnered with Boston’s Prudential Center to deliver promotions and deals to customers based on their location inside the shopping center, as well as to provide insights into visitor traffic and venue usage.

Wifarer’s indoor positioning technology uses a venue’s WiFi infrastructure to pinpoint the inside location of a user’s smartphone within four and a half feet and without burdening large venues with extraneous hardware, infrastructure or extra WiFi needs.

Los Angeles -- A survey released Monday by PriceGrabber said that 77% of consumers who own a tablet computer use either a tablet or a smartphone to shop.

The survey includes responses from 1,829 U.S. online shopping consumers, 22% of whom indicated that they own a tablet computer.

When consumers who use their mobile devices for shopping were asked how often they make purchases from their mobile devices, 40% said a couple times a month, 23% said once a week, 20% said a few times a year, and 10% said daily.

Boston -- New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

According to The Brodeur Partners’ Retail Relevance Study, Boomers see the ideal shopping experience as getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience.

Columbia, Md. -- Micros Systems said Monday that Friendly’s Ice Cream has expanded its partnership with Micros through the addition to its technology solution set of online ordering and a guest loyalty program.

To support its initiative of adding to its customer base and retaining current customers, Friendly's has elected to deploy Micros webOrdering and Micros iCare Customer Relationship Management solutions.

Well, 2012 is certainly off to a wild start. While there’s been nothing quite as dramatic and earth shattering as last year’s tsunami in Japan, there are plenty of global events and outside influences affecting our industry. I’m talking about the increases we’re seeing at the gas pumps and the warmer-than-average winter we’ve been experiencing throughout the country.