Consumer Analytics

Boulder, Col. -- QuikTrip is the nation’s most popular convenience store, according to a new study by Market Force Information. QuikTrip was voted the most popular c-store chain among the more than 7,600 study participants, followed by Wawa, RaceTrac, Speedway and Arco/ampm.

San Jose, Calif. -- The majority (61%) of global consumers are open to shopping at a ‘self service’ fully automated store with vending machines and kiosk stations offering virtual customer service, according to a new survey by Cisco.

New York -- Following a two-year search, Foot Locker has moved one of its Manhattan locations from 541 Broadway to 440 Broadway in SoHo one block north of Canal Street, according to ABS Partners Real Estate.

ABS Partners negotiated a 10-year net lease on behalf of Foot Locker for a 9,000-sq.-ft. two-story building plus a lower level.

NEW YORK — Former Macy’s executive Michelle Bogan is returning to management consulting firm Kurt Salmon, as a partner in its retail and consumer products group.

Bogan develops and implements transformational retail strategies, including omnichannel, consumer analytics and localization, and has provided numerous department stores and specialty retailers around the world with her insights and expertise. At Macy's, she led omnichannel strategy and process development for Macy's and Bloomingdale's.

Austin, Texas — Kimberly-Clark is looking to RW3 Technologies to help the company optimize its trade promotion investment. K-C will leverage RW3’s mobile technology solutions to keep its brands positioned front and center on shelves.

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

NEW YORK — Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.  

Pitzer has more than 25 years of sales experience, 14 of which have been concentrated in media with a focus on online advertising. He joins Sociomantic from Criteo. Previously Pitzer held positions at Specific Media, Advertising.com and IDG Communications.

Atlanta -- Results of research released Monday by comScore and UPS showed that the more options an online consumer has, the more loyal and dedicated she may be. In fact, integrating social and mobile media, as well as providing shipping options and flexible returns, can drive brand loyalty as consumers seek out more choices and convenience when shopping online.

Boston -- A new study from Kantar Retail and TNS revealed that shoppers prefer The Home Depot over Canadian Tire, Rona and other DIY retailers when shopping for home improvement items and do-it-yourself projects.  

In the April 2013 survey, Canadian shoppers rated top DIY competitors on a variety of attributes, including assortment, price, service, and community appeals.  



Chicago -- Online shopping cart recovery provider SeeWhy announced that The Land of Nod – a Crate & Barrel multichannel banner that sells children’s furniture, bedding, and accessories – has deployed SeeWhy’s Conversion Manager Software as a Service (SaaS).  

The turnkey e-commerce solution automates remarketing, boosts conversion and maximizes ROI by triggering personal marketing campaigns in real time based on a shopper’s everyday website browsing behavior.