Consumer Analytics

Austin, Texas -- Research results released Thursday by coupon site Offers.com found that 67% of U.S. parents with school-aged children plan to spend more than $100 per child on back-to-school shopping this year.

Akron, Ohio -- Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

Boston – According to a new report from the Universal Commerce Innovation Exchange and Aite Group, “Strategies for Mobile Investments – Ensuring Success,” retailers need to think differently about how they achieve ROI from their mobile commerce strategies. This different mode of thinking includes:

Boston -- Retailers need to carefully plan ahead in a number of areas to ensure they receive maximum ROI on investments in mobile technology, according to a new report from the Universal Commerce Innovation Exchange and Aite Group.

The areas, detailed in the “Strategies for Mobile Investments,” report, include:

Chicago -- Parents will shop and spend more during the back-to-school season this year than they did last year, according to ShopperTrak. The company projects that national retail sales will rise 4.3% in August, and retail foot traffic will increase 0.6%, when compared to the year-ago period.

Business and friendship are generally considered incompatible. It’s hard to take the dispassionate, profits-first mindset that traditionally governs business transactions with a person you think of as a friend. However, in this burgeoning age of social media and social commerce, retailers need to make friends with their customers to maximize engagement, loyalty and profits.

West Bridgewater, Mass. -- Shaw’s and Star Market have ended their loyalty card program. The program offered shoppers sale prices on selected items.
 
In line with the decision to drop the loyalty card program, Shaw’s and Star Market announced they are lowering prices on thousands of items across all of its 169 locations.

By Nathan Needel, PRD International

For years, surveillance systems have recorded thefts and other incidences, including those at POS location, for future investigation. Now, video can be used to stop incidences as they happen. To do this, users need to quit thinking of surveillance systems as simply repositories of what’s been seen and recorded and, instead, think of cameras as sensors in a system. Why should you have to search through recordings to locate the incident when, if fact, they can stop it as it happens?

Santa Monica, Calif. -- Global e-commerce sales are expected to rise 17.5% this year to $963 billion, up from $820.5 billion last year, according to a study by Siemer & Associates.

Currently, online accounts for just 6.5% of all retail sales worldwide but is growing four times faster than traditional retail. E-commerce sales are expected to account for 9.3% of retail sales by 2016.

Seattle – Nordstrom is expanding a trial of marking the items in its stores that receive the most pins on Pinterest with small “P” logos. As reported by BusinessWeek, Nordstrom is taking the pilot from two to 13 stores.

Nordstrom, which has 4.5 million Pinterest followers, gives store associates access to an online dashboard that notifies which items the store has in stock are most pinned in their geographic area. The pilot is expected to conclude later this month.