Consumer Analytics

By Dan McKone, [email protected]

More than 12.5 billion catalogs are mailed out to U.S. homes each year. But has their effectiveness waned as more customers head online? Are catalogs reliable money-makers or have they just become an inefficient necessity eating away at your bottom line? The answer probably lies somewhere in the middle.

FAIRFIELD, CALIF. — Jelly Belly Candy Company plans to implement front-of-package nutrition labeling on its most popular packaged products. The company will begin to roll out labeled packages on shelves this fall. 

The new front label will highlight information such as calories and fat content. By providing the information up front, Jelly Belly joins the National Confectioners Association and other manufacturers in support of adopting a method that helps consumers easily access information necessary to make decisions about their diets.

New York -- A Thursday report by Bloomberg said that U.S. consumer confidence for the week ended May 19 advanced, indicating that Americans’ outlook on the economy is optimistic.

The weekly Bloomberg Consumer Comfort Index increased to minus 29.4 from minus 30.2 the prior week. A measure of personal finances was positive for a sixth consecutive week, the longest stretch in more than five years, according to Bloomberg.

Grapevine, Texas – While overall sales for GameStop fell significantly during first quarter 2013, the video game retailer can take some solace in a substantial boom in mobile sales. Total sales of $1.87 billion were about 7% below $2 billion in sales recorded during the first quarter of last year. However, mobile sales grew an impressive 290% to $46.8 million and digital receipts increased 47%. Net earnings of $54.6 million were 25% below net earnings of $72.5 million a year earlier.

New York -- Almost all (97%) social video ad shares of alcohol brands during fourth quarter 2012 and first quarter 2013 were for four brands, Budweiser, Neft Vodka, Carlsberg and Heineken, according to a new report from Unruly Media.

Findings from “Untapped Potential: The State of Sharing in the Alcohol Sector” indicate Budweiser (59%) and Neft (24%) accounted for most of this social sharing activity.

Overall, wine brands have been the slowest to embrace social video ads, accounting for less than 1% of sharing activity.

Denver -- A study released Thursday by The Integer Group and M/A/R/C Research found that 16% of Hispanic shoppers are using their mobile devices to make purchases, compared to 12% of general market shoppers.

The Checkout ongoing shopper behavior study polls consumers nationally about their shopping attitudes, shopping behaviors and economic outlook.

REDLANDS, Calif. -- Esri announces that Carrefour Group, the second-largest retailer in the world with nearly 10,000 stores around the globe, has implemented an enterprise-wide marketing solution from Esri partner Galigeo.

SHANGHAI — A day after Hershey announced plans to launch a new brand in China — marking the first time the company launches a new brand outside the U.S in its 120-year history — the company announced plans to open its Asia Innovation Center in Shanghai. 

MAIDENHEAD, U.K. — SDL, a global company that helps brands maximize their online business, has released a cloud-based solution for e-commerce marketers called SDL Fredhopper 7.5. 

SDL Fredhopper 7.5 allows e-commerce marketers to modify their online stores based on new trends, consumer behavior and commercial drivers. Marketers can, therefore, use the tool to adapt an entire product catalog and target specific shoppers.

NASHVILLE, Tenn. — Dannon is leveraging IBM's cloud-based predictive analytics in an attempt claim the number one spot, currently held by Chobani, in the $7 billion U.S. yogurt market.