Consumer Analytics

Williams Lake, B.C. – Canadian e-commerce company UNA Global LLC is opening a new online retail site, FitnessConnections4U.com. The site specializes in at-home fitness products such as weights, benches, exercise mats and vitamins and supplements. It also offers a free blog with product reviews, exercise routines, safety precautions, and articles.

EVERETT, Wash. — Bealls is looking to Fluke Networks to help it address network issues and monitor the performance of its applications in the wake of the retailer's growing e-commerce business.

Fluke's Visual TruView solution will give the retailer comprehensive visibility into all key systems and applications across more than 500 network locations, enabling immediate remediation of performance issues and minimizing the impact on its 13,000 employees, customers and sales.

Hicksville, N.Y. - The battle between the board of Men’s Wearhouse and its founder and former chairman, George Zimmer, continues to have a significant negative impact on the company’s online image.  According to a report by GenSent Insights, the company’s sentiment score, a measure of the tone surrounding a brand on a scale of -100 to +100, plummeted from an average of + 68 in mid-June to a low of -52.  The sentiment on Twitter alone fell from an uncommonly high score of +93 to a low of -80. 

Aaron Brothers uses big data to help develop new prototype

Framing and arts supplies retailer Aaron Brothers is reinventing its stores with a new design that celebrates artistic expression and the creative process. The space, which has an urban, modern look, recalls an artist's loft and is set up to provide shoppers with all the tools they need to make better-informed decisions.

Tapping into the data to increase conversion — and sales

The quickest, surest and most cost-effective way to increase store sales is to improve each store's conversion rate.

It's estimated that more than 50% of North American specialty retailers have installed traffic monitoring/counting systems in some or all of their stores. But many retailers have failed to take advantage of the fact that the data these increasingly sophisticated devices generate can help them improve performance and capitalize on sales.

Retailers share online insights

Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

Demand forecasting helps Curacao react to cultural shifts

Any good retailer gets to know its customers, and not just their product preferences but also who they are, where they come from and what they aspire to. This type of intimate knowledge allows retailers to forecast and meet product demand with the highest degree of accuracy.

Cloud technology opens torrent of customer data for Chico's FAS

Maintaining a wealth of customer data has become a primary directive for retail IT departments. In recent years, retailers have been making substantial investments in solutions that collect and store data relating to their customers' purchases, behaviors, preferences, demographic characteristics and almost any other traits you can think of. But after all this data has been captured, what do you do with it?

ERP solution helps online sports retailer Fanatics respond to customer demand

Retail at its core is a pretty straightforward industry. Regardless of a retailer's vertical, sales channel(s), customer base, or any other distinguishing characteristic, at the end of the day the goal is pretty much the same. Jay Omdahl, VP enterprise resource planning for online sports merchandise retailer Fanatics, sums it up succinctly: "Get the best product at the right time to the right place."

Dramatic growth and purchasing power of U.S. Latino population demands retailer attention