Interbrand Design Forum promotes Scott Smith to CMO

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Dayton, Ohio -- Retail design firm Interbrand Design Forum has promoted Scott Smith to chief marketing officer.



Smith has been with the company for more than 20 years and previously served as senior VP. He began his career with Interbrand Design Forum as a designer and later took on leadership of the creative retail practice prior to transitioning to a senior role supporting the new business team.



As CMO, Smith will oversee marketing and new business development for the firm, while continuing to leverage his experience designing award-winning stores to help develop new client partnerships. His focus is on aligning Interbrand Design Forum’s strength in retail design, brand strategy, shopper insights, digital, retail analytics and architecture with clients’ needs to deliver brand experiences that connect with their customers to drive sales.