Consumer Analytics

Huntington Beach, Calif. -- Retailers are eying mobile devices as the best route to make the most of their digital marketing campaigns.

According to the latest research by Shop.org/Forrester, in the study “The State Of Retailing Online 2013: Marketing & Merchandising,” 87% of online retailers either already have implemented or are planning to implement mobile email optimization in 2013, and seven in 10 will optimize paid search for smartphones and tablets (71% and 73%, respectively).

New York -- Two-thirds of gas and convenience mobiles searches use mobile devices exclusively, according to survey results by xAd/Telmetrics.

The 2013 U.S. Mobile Path-to-Purchase Study, conducted by Nielsen, revealed that 85% of search time in the gas and convenience category is spent on a smartphone, with most conducting gas price comparisons/searches.

The category also offers one of the highest mobile conversion rates — nearly 90% — as most mobile users who search for these services are ultimately making a purchase.

MOUNTAIN VIEW, Calif. — Coupons.com — a leading online printable, pure digital and mobile promotions coupons provider — has made some changes to its executive team.

The company has appointed Matthew J. Wisk as its CMO and Stephen F. Simpson as its VP of production operations.

CINCINNATI, Ohio — AutoZone, a leading retailer and distributor of automotive parts and accessories, is expanding its partnership with KSS Retail, a Dunnhumby company, so the company can improve its price and promotion strategies.

Total U.S. Shopper Traffic in Retail Stores and Malls for June 2013

Shopper activity slightly decreased last month, thus returning to seasonal standards after May holidays. Retail foot traffic decreased 1.3% in June compared to May 2013, a slight departure from recently reported positive month-over-month retail trends. However, foot traffic for June 2013 was relatively flat compared to the same month in 2012 — with an increase of 0.3%.

The U.S. Census Bureau released a report showing an increase of 0.6% in retail trade sales for June when compared to May. Sales were up 6% when compared to June 2012.

The figures are adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, and exclude automobiles, gas stations and restaurants.

Chicago – Parents want to buy food and beverages for their kids that are healthy and appeal to the entire family. Results of a new proprietary study from food processing company Cargill show that 89% of parents said they ask their kids to broaden their tastes, and 69% said they ask their kids to try more adult food.

Armonk, N.Y. -- Retailers and CPG companies with leading stock prices are more likely than their lagging competitors to use Big Data analytics to understand and adjust to customer needs. According to a study of 325 senior retail merchandising executives conducted by IBM Center for Applied Insights in conjunction with Planet Retail, 65% of leading retail merchandisers feel Big Data analytics is critical to their business compared to just 38% of other retail companies.

Redmond, Wash. -- In an internal email to all employees, Microsoft CEO Steve Ballmer announced a sweeping internal realignment he said will build upon a strategy launched last year to bring Microsoft more fully into the devices and services market.

The company will reduce emphasis on its traditional strong point of consumer and business software, such as the Windows OS and Office suite of desktop applications, and focus more on computing devices such as Xbox and Surface and on services delivered to mobile device users.

Los Angeles -- CBRE Group Inc. has made two research appointments.

First, Nick Axford, Ph.D., will move up to Global Head of Research, a new position, from CBRE’s Asia Pacific business unit. He will manage global research efforts, establish strategies that support CBRE objectives and serve as a resource for clients on global commercial real estate trends.

In addition, Raymond Torto, Ph.D. will become global chairman of CBRE Research. He will analyze market trends for clients.