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Consumer Analytics

  • What’s changing consumers’ expectations?

    The retail world is seeing significant shifts in consumer expectations and behaviors. Today’s online shoppers have higher expectations than ever before.

  • comScore: Desktop e-commerce spending up 16%

    Reston, Va. -- Desktop-based e-commerce sales totaled $49.8 billion in the U.S. during the second quarter of this year. According to a new report from comScore, this represents an almost 16% increase from about $43.1 billion in the second quarter of the previous year.

    This also marks the 15th consecutive quarter of positive year-over-year growth and 11th consecutive quarter of double-digit growth. Mobile commerce spending rose by $4.7 billion, or 24%, during the quarter. Other highlights of comScore’s data include:

  • Report: YouTube targets Vine, Instagram with new app

    San Bruno, Calif. -- YouTube is reportedly challenging the Vine video app from Twitter and Instagram video app from Facebook with its own new video app called MixBit. As reported by the New York Times, MixBit allows users to record up to 16 seconds of video (compared to 15 seconds for Instagram and six seconds for Vine) on their smartphones.

  • Affinity Solutions names new executives

    Transaction marketing firm Affinity Solutions said it hired Richard Bravman as COO and Gary Starr as CFO to capitalize on new opportunities in the growing world of transaction informed marketing solutions.

  • ShopperTrak: July 2013

    Total U.S. Shopper Traffic in Retail Stores and Malls for July 2013

    Shopper activity increased last month, as ShopperTrak anticipated. Retail foot traffic increased 5.2% in July compared to June 2013. This is in line with recently reported positive month-over-month retail trends. However, foot traffic for July 2013 dropped compared to the same month in 2012 — with a decrease of 2.3%.

  • Report: The five types of social back-to-school consumer

    Boston – Retailers trying to successfully attract business from back-to-school shoppers need to understand the different types of customer segments they must target. According to a new report from social media analytics software provider Crimson Hexagon, back-to-school consumers fall into five broad categories based on how they broadcast their goals, choices, experiences, and opinions about back-to-school shopping on social media.

    The five types of social back-to-school consumer are:

  • CVS/pharmacy launches online drug info center

    Woonsocket, R.I. – CVS is launching a new online Drug Information Center on CVS.com. This new resource was developed to help consumers take control of their health by providing them with best-in-class drug information and a variety of innovative resources.

  • OfficeMax segments customers with Monetate LivePredict

    Naperville, Ill. – OfficeMax is speeding up the process of customer segmentation with Monetate LivePredict, an automated segment discovery product designed to automatically identify valuable customer segments and their attributes. Using LivePreict, OfficeMax intends to identify, at the brand and campaign levels, highest and lowest-performing segments.

  • Report: Facebook plans Trending Topics

    Menlo Park, Calif. – Facebook will reportedly soon begin testing a new feature called “Trending Topics” with some U.S. mobile users. As reported by All Things D, Trending Topics will display a banner highlighting a specific topic. If the user clicks the banner, they will see related comments and posts from friends and other Facebook users they don’t know.

  • Report: U.S., global customer satisfaction improves

    San Francisco - Customer satisfaction is on the rise globally after more than a year in decline, with the average global customer satisfaction rating reaching 81% in the second quarter of this year. According to the new quarterly Zendesk Benchmark report, this about a 4% increase from an average rating of 78% in the previous quarter and the highest average rating since the first quarter of last year.

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