Consumer Analytics

Parkesburg, Pa. — CVS/Pharmacy recently opened a 7,940-sq.-ft. store at the Parkesburg Shopping Center in Parkesburg, Pa. CVS purchased the business of the location’s previous occupant, Longenecker Pharmacy, an independent, family-owned chain.

The 56,652-sq.-ft. development is exclusively leased and managed by Levin management www.levinmgt.com. The center serves a population of more than 34,600 people within a five-mile radius. Average household income is more than $67,500. Daily traffic count is about 23,800 vehicles.

Toronto, Ontario – More than four-in-10 (44%) Canadian back-to-school shoppers want more online options. A new survey from Staples Canada, the Staples Back-to-School Annual Study, also indicates that 70% of Canadian back-to-school shoppers consider a back-to-school budget important.

The survey also uncovered a number of regional differences in back-to-school preferences, such as:

Surging home prices and 401K balances have millions of Americans feeling better about their personal balance sheets and the state of the economy, but Walmart’s core shoppers remain under duress and that could spell trouble for second quarter sales.
 

Scanbuy, Inc. released a quarterly trend report showing continued rapid growth of QR code and UPC mobile barcode scanning traffic. The report shows more than 21 million scans processed in the second quarter of 2013 — good news for retailers who are upgrading their mobile capabilities.

Dallas -- The Army & Air Force Exchange Service announced a refresh of the organization’s official website, Shopmyexchange.com, in preparation for the key holiday selling season.
 
Improvements include a new homepage layout design, complete with an updated visual look and industry-standard navigation; more product categories; easy-to-find links to specialty stores and online mall vendors; improved product pages; and easier checkout.
 

Lorton, Va. – In order to quickly detect customer service problems and quantify customer requests, Five Guys Burgers and Fries has implemented social intelligence technology from newBrandAnalytics (nBA). Using nBA solutions, Five Guys monitors social media chatter to help the company implement operational changes and improve engagement with customers. Five Guys also leverages the technology to gauge interest in potential new menu items.

Dodgeville, Wis. – Spending for back-to-school apparel looks strong this year, with more than 95% of parents willing to spend up to $100 just on an outfit for the first day of school. Results of the Lands’ End 2013 Back to School Survey also indicate 92% of parents say a backpack is the single most important back-to-school item for purchase this year.

Boston -- Japanese retailer Yummie House is piloting a new mobile rewards solution at 10 stores in Shanghai, China. Yummie House is using a joint application from Appconomy and ByteLight that combines the cloud-based Appconomy Platform mobile marketing platform solution with ByteLight light field communication (LFC) technology.

SEATTLE — Starbucks has long offered free Wi-Fi to its customers, but the coffee company has partnered with Google to offer up to 10 times faster network and Wi-Fi speeds at its U.S.-based stores. 

Throughout the next 18 months, Starbucks will convert more than 7,000 U.S. stores to the upgraded store network and Wi-Fi experience.

Sandy Springs, Ga. -- Online consumers in the United States are motivated by the ability to conduct transactions across multiple channels with convenience and positive shipping experiences. These are two of the key findings of a new study from UPS and comScore, “Pulse of the Online Shopper.”