Consumer Analytics

By Joe Easley, Sr. Director, Business Development & Product Strategy, Kobie Marketing

As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand? How do brands choose the right strategy for customer engagement and the overall integration of the loyalty program within the brand?

Target has launched a streaming digital video service nationwide. Called Target Ticket, it gives customers an easy way to access and enjoy movies on preferred digital channels and devices at any time. 

Target has a partnership with San Francisco-based Common Sense Media, a nonprofit group that reviews movies and television shows. The retailer said the partnership would make it easier for parents to choose the right content for their children and set up filters for violence, profanity and ratings and customize a profile for each family member.

nGage Labs, a leading provider of in-store shopper engagement solutions for retailers, has appointed Kelly Gibson as the company’s director of retail engagement solutions.

New York -- As more dollars are spent online and consumers become savvier in product knowledge and comparison shopping, retailers must rethink their customer experience strategies.

Chain Store Age’s Webinar, “Creating the Ultimate Experience: Research Shows How to Increase Customer Loyalty,” will provide insight into how retailers can capture more revenue through a consistent and well-executed customer experience. Webinar attendees will receive a complimentary research report detailing the full research findings.

Boston — Marketing analytics firm Dunnhumby Tuesday announced it has launched Dunnhumby Ventures, an investment firm that will focus on financing retail technology start-ups.  

The company said the new venture will fund startup businesses that are embracing data for innovations along the consumer’s path to purchase. Average initial investments will be $100,000 to $500,000.

By Laura Wheeler DeYonker, AbsolutData

Recent data from Harris Poll shows that weaknesses in retailers’ pricing, product information and customer service strategies lead 43% of customers to showroom — creating a situation where brick-and-mortar retailers incur all the sales costs and online retailers make the sale.

New York -- Consumer Confidence decreased in September amid resurfacing concerns about the short-term outlook for both jobs and earnings, according to The Conference Board’s Consumer Confidence Index. The index, which had increased slightly in August, now stands at 79.7, down from 81.8 in August. Analysts had expected the index to fall to 79.9 this month.

The Present Situation Index grew to 73.2 from 70.9. The Expectations Index fell to 84.1 from 89.0 last month.

Burlington, Mass. – Demandware is releasing a new in-store solution that will extend the omnichannel capabilities of the Demandware Commerce platform into the physical store. Demandware’s new digital store solution will allow retailers to digitize the store by combining omnichannel platform capabilities with purpose-built store functionality such as buy in-store/ship to home, guided selling, bar code scanning and secure credit card transactions.

Software Paradigms International (SPI), a leading global, award-winning retail IT services and solutions provider, has acquired Shiloh Technologies, an Arkansas-based analytic software company for retailers and suppliers.

“This acquisition was strategic, allowing us to extend our product portfolio to provide POS analytics from retailers to their suppliers. It also provides Shiloh clients with the opportunity to leverage our global services and products — providing both companies with endless opportunities,” said Sid Mookerji, CEO and co-founder, SPI.

Columbus, Ohio -- Rolfe Swinton, a creative, consumer insight and technology entrepreneur, has joined strategic brand and design firm Chute Gerdeman as CEO.

Swinton founded and built Lumi Mobile, a provider of mobile-enabled consumer insight technologies backed by WPP and Australian billionaire Chris Morris. He also co-founded Reality Mine, the leading provider of passive mobile data collection and behavioral analytics.