Consumer Analytics

Teaneck, N.J. – Physical stores remain critically important to omnichannel commerce. Results of the fourth annual Cognizant Customer Experience Study show that for consumable products, 75% of shoppers still prefer to make an in-store purchase.

Chicago -- Retail sales are forecast to rise 2.4% during the holiday season of November and December while total retail traffic will decrease 1.4% as compared to the year-ago period, according to ShopperTrak, a leading provider of shopper analytics. The company also notes that retailers have less time to capture peak holiday spending: There are only 25 days lie between Black Friday (Nov. 29) and Christmas this year, compared to 31 days in 2012. And unlike last year, consumers have only four (not five) full weekends to shop.

Menomonee Falls, Wis. -- An increasing majority of Americans (63%) report they have had a particularly unpleasant experience in a public restroom due to the condition of the facilities, according to a new survey by Bradley Corp., manufacturer of commercial restroom furnishings. That’s up from 51% one year ago, according to the company's fifth annual national Healthy Hand Washing Survey.

New York – The Deloitte Consumer Spending Index, which tracks consumer cash flow as an indicator of future consumer spending, slightly dipped in August.

Football season is underway and Dick's Sporting Goods has upgraded its "Jersey Report" with advanced features to provide fans insights into pro football jersey sales at store locations nationwide and online. 

Updated daily, the Jersey Report offers fans a comprehensive breakdown of how the sales of their favorite players' jerseys are rising, falling and stacking up against the competition.  

Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers VP and general manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

London -- Four-in-10 (40%) of customers age 18-34 have taken a mobile photo of an in-store product so they could purchase it online when they got home.

Other data from a new study conducted by digital advertising technology provider WeSee indicates that 45% of adult consumers younger than 35 would like the ability to take a photo of a product with a mobile device and then directly link from that photo to a site where they can purchase the product. WeSee research also indicates that:

San Francisco – Twitter publicly announced its intention to file for an IPO with a tweet yesterday afternoon.

“We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”

Twitter is going public and announced its intention to file for an IPO with a tweet.

“We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”

Framingham, Mass. -- Staples plans to open a dedicated to e-commerce and engineering center in Seattle that will house teams responsible for driving major initiatives to enhance areas, including next generation digital platforms, personalization, and big-data. It will be the chain’s first office on the West Coast.