Tech entrepreneur appointed CEO of Chute Gerdeman

Columbus, Ohio -- Rolfe Swinton, a creative, consumer insight and technology entrepreneur, has joined strategic brand and design firm Chute Gerdeman as CEO. Co-founders Denny Gerdeman and Elle Chute will become co-chairmen of the company.



Swinton founded and built Lumi Mobile, a provider of mobile-enabled consumer insight technologies backed by WPP and Australian billionaire Chris Morris. He also co-founded Reality Mine, the leading provider of passive mobile data collection and behavioral analytics.



"This announcement marks an exciting day in Chute Gerdeman's history," said Gerdeman. "Rolfe brings a unique expertise that cuts across design, technology, and consumer insight – skills that we believe are core to the future of retail and to Chute Gerdeman."



The addition of Swinton to the executive team will allow Gerdeman and Chute to facilitate an ambitious strategic vision for the company, including potential acquisitions and partnerships.



"Retail is in the midst of a once-in-a-lifetime revolution, driven by profound changes in technology, consumer insights and society in general,” Swinton said. “Chute Gerdeman has taken a leadership role in this new retail environment, and I look forward to the adventures that lie ahead."