Demandware releases digital store solution

Burlington, Mass. – Demandware is releasing a new in-store solution that will extend the omnichannel capabilities of the Demandware Commerce platform into the physical store. Demandware’s new digital store solution will allow retailers to digitize the store by combining omnichannel platform capabilities with purpose-built store functionality such as buy in-store/ship to home, guided selling, bar code scanning and secure credit card transactions.



The digital store solution leverages customer, product and inventory data from Demandware Commerce and enables store associates to access this information on the sales floor via a tablet. A tablet app allows store associates to gain access to a customer’s profile and past purchases, view product inventory availability and leverage that information to create a more personalized shopping experience for customers. Associates can also use the app to find additional product styles and sizes, make recommendations based on buyer preferences, perform price matching and overrides and more.