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Consumer Analytics

  • ShopperTrak ranks best days to shop to avoid holiday crowds

    If avoiding large crowds is your criteria for tackling the holiday shopping season, then ShopperTrak has some advice for you.

    ShopperTrak, a leading provider of shopper analytics, has identified the 10 days between Thanksgiving and Christmas likely to have the least amount of in-store holiday shopper traffic, making them the best days to shop for consumers looking to do their shopping in a less frenzied environment.

  • Another new wrinkle in the e-commerce revolution

    The retail industry continues to hurtle toward an omnichannel reality with the most recent example involving SharperImage.com and the integration of “buy now” mobile capabilities provided by Digimarc into its print catalogs.

  • IBM sees strong online holiday for retailers

    Armonk, N.Y. -- Online retailers can expect a strong holiday shopping season. According to the latest IBM Digital Analytics Benchmark data, which analyzes online transactions from more than 800 retailers in the U.S., retail sales were up 16% in October and 11% in the first week of November (Nov. 1-Nov. 7) compared to the same period last year.

  • ICSC: Consumers starting holiday shopping early

    New York -- Procrastinating is out this year when it comes to holiday shopping, with most consumers (62%) planning to finish their gift buying on or before Dec. 16, according to a survey by the International Council of Shopping Centers.

    As in most years, the top shopping day of the year is expected to be Black Friday. However, Cyber Monday will follow close behind across most demographic groups, overtaking Super Saturday as the second busiest holiday shopping day of the year.

  • Shortsighted Social Media Strategy Misses Huge Revenue Opportunity

    By Brian Smith, BizBrag

  • ICSC survey says consumers will start holiday shopping early

    Procrastinating is out this year when it comes to holiday shopping, with 62% of consumers surveyed planning to finish their gift buying on or before Dec. 16, according to the International Council of Shopping Centers.

    As in most years, the top shopping day of the year is expected to be Black Friday. However, Cyber Monday will follow close behind across most demographic groups, overtaking Super Saturday as the second busiest holiday shopping day of the year.

  • Brown Shoe Company luxury brand launches e-commerce site

    Brown Shoe Company-owned brand Sam Edelman is stepping into the digital arena. The footwear, accessory and soon-to-be apparel brand has launched a dedicated e-commerce site which will allow consumers to purchase online directly from the retailer for the first time.

  • Honey Bunches of Oats drops bunches of beats

    Post Foods' Honey Bunches of Oats has enlisted pop duo Domino Saints for its latest ad campaign geared toward Hispanic markets. The pop duo from San Juan, Puerto Rico, collaborated in the exclusive "Smile While You Shake It" music video.

    Inspired by samba beats, the song and signature dance incorporate the cereal box and breakfast utensils as percussion instruments. National bilingual media, social media and website (bunchofbeats.com) encourage consumers to upload their own versions of the dance, share them digitally, and be eligible to win prizes.

  • Groupon continues its e-commerce transition

    Record downloads of its app and North American revenue growth have Groupon feeling good about mobile initiatives and its ongoing evolution from a provider of daily deals via email to a full bore e-commerce marketplace.

  • Stein Mart works to maintain momentum through fourth quarter

    Stein Mart posted strong sales in October, driven partly by upgraded designer and national brands. Total sales for the four-week period ended Nov. 2, increased 6.9% and comparable-store sales increased 5.4%.

    For the third quarter ended Nov. 2, total sales increased 6.1% and comparable-store sales increased 4.8%.

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