Consumer Analytics

San Jose, Calif. – Cyber Monday sales set a new record at $2.29 billion online, representing 16% year-over-year (YoY) growth. New Adobe Digital Index 2013 data also indicates a record 18.3% of sales came from mobile devices, an increase of 80% YoY.

Additional data and findings of the Adobe Digital Index online shopping analysis include:

Mountain View, Calif. – While shipping costs (21%) and registration (20%) were the features that users said needed the most improvement respectively, consumers felt very comfortable purchasing from the Web's top online retailers on Cyber Monday.

New York -- There are significant similarities between Millennial and Boomer shoppers. A study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research shows that while there are certainly differences, there are also significant similarities between the groups.

New York -- Cyber Monday online sales are up 17.5% over the same period last year as of 6 p.m. EST on Monday, according to IBM Digital Analytics Benchmark.

Mobile traffic accounted for 29.4% of all online traffic, up almost 62% compared to the same period last year.

In other findings from IBM:

U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales, according to the latest cloud-based analytics findings from IBM. Mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.  

Cyber Monday also capped the highest five-day online sales period on record — from Thanksgiving Day through Cyber Monday — which grew 16.5% over the same period in 2012.

Visa shared select details about spending activity from its credit card holders which confirmed findings from other organizations showing that e-commerce sales set new records during the five-day period from Thanksgiving to Cyber Monday.

The credit card issuers said e-commerce sales across smart phones, tablets and PCs conducted by U.S. Visa accountholders increased 30% to $7.8 billion. Visa also noted that Cyber Monday ruled the five-day period with spending on Visa cards up 28% to $2.6 billion while Thanksgiving Day saw a 30% jump to nearly $1 billion.

Same store sales increased 10.1% during November at J.C. Penney, the company announced during an update on its holiday performance.

In addition to the double digit comp performance, J.C. Penney said its e-commerce sales through jcp.com continued to be strong, running well ahead of last year, consistent with last month's trend.

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.

Real estate’s role in portfolio optimization

Real estate plays a key role in optimizing retail store portfolios. Stores must have enough square footage but never too much. Portfolios must also match the number of stores across regions to customer demand. 

“Portfolio optimization means reducing or adding store square footage and matching merchandising and inventory to customer demand in a trade area,” said Kenneth Katz, principal with Houston-based Baker Katz. 

The right elements can promote cleanliness, operating efficiency — and customer loyalty

It pays for retail management to take a good look at their restrooms.

A recent national survey about public hand-washing behavior reveals that restrooms represent a powerhouse of customer perception and influence. According to the survey conducted by Bradley Corporation, 73% of consumers believe a bad rest-room indicates poor management of a business. 

In addition: