IBM: Cyber Monday sales to hit record, fueled by mobile

New York -- Cyber Monday online sales are up 17.5% over the same period last year as of 6 p.m. EST on Monday, according to IBM Digital Analytics Benchmark.



Mobile traffic accounted for 29.4% of all online traffic, up almost 62% compared to the same period last year.



In other findings from IBM:

• Smartphones drove 20.2% of all online traffic compared to tablets at 9.2%, making it the browsing device of choice.

• When it comes to making the sale, tablets drove 9.6% of all online sales, more than one and a half times that of smartphones, which accounted for 5.9%.

• Tablet users also averaged $129.82 per order, versus smartphone users, who averaged $112.34 per order.

• Shoppers referred from Facebook averaged $97.46 per order, versus Pinterest referrals, which drove $91.53 per order. Facebook referrals converted sales at the same rate as Pinterest referrals.