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ShopperTrak revises holiday traffic downward based on expanded sample
Chicago -- Using new traffic forecasting metholdology, ShopperTrak now forecasts that 10% fewer shoppers will visit brick-and-mortar stores in the holiday months of November and December as compared to last year. In September, the company has projected a 1.4% decline in traffic.
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Report: Toys ‘R’ Us prices 37% higher than Amazon
Ottawa, Ontario – Toys ‘R’ Us, which carries about 425 of the same video games as Amazon.com, is on average 37% higher priced than Amazon as of Nov 21. The latest Amazon Holiday Pricing Insights report from pricing solutions provider 360pi also found that the toy retailer has been keeping prices high during the last month and even increasing them during the week of Nov. 21, which may point to a deep discount strategy the week of Nov. 28.
Some other findings include: