Consumer Analytics

By James McCandless and Kenneth Katz,  X Team International

The recent government shutdown has analysts scrambling to determine how much damage was done to the national economy. From a retail perspective, understanding the scale and scope of the shutdown requires a more thorough understanding of the issues at play; including a closer look at how retailers responded and a breakdown of how the lingering effects of the partial government closure may impact the holiday sales season.

The ripple effect on retail

Technology continues to evolve at a rapid-fire pace, empowering consumers and businesses with more options and expectations for shopping seamlessly wherever, whenever and however they want. And retailers need to keep up.

In order to succeed in this crucial time, the Naperville, Ill.-based, 900-plus-store office products chain OfficeMax, Inc. recognized that it needed to expedite decision-making to bring website improvements to market more quickly.

Washington, D.C. – Retail sales fell in September for the first time in six months, but the decline was credited to a drop-off in auto purchases. Most U.S. retail sectors experienced broad sales gains during the month, according to the National Retail, which reported that,  excluding automobiles, gas stations and restaurants, retail sales grew a seasonally 0.6% compared to the previous month and 3.8% unadjusted compared to the prior year.

Results of specific sectors include:

New York -- Shoppers feel that they get a better retail experience online than in-store, including better service, more perks and rewards, and the ability to make smarter purchasing decisions, according to shopping behavior and retail trends firm WSL.  

New York -- Consumers who use mobile devices to research purchases visit retailer sites more frequently than those who use PCs alone. According to research from Millward Brown Digital, mobile visitors engage with top retailers twice as often as PC visitors (on average, 6.2 times per month compared to 2.9 times per month).

New York – Gowex is launching a new “social WiFi” network called We2 in New York City on Dec. 15. We2 will work by harnessing the global presence of Wi-Fi by turning “private” hotspots, such as those found in shops and restaurants, into public hotspots, which can be accessed for free by users registered on the We2 network.

New York -- Consumer confidence fell sharply in October, according to The Conference Board, whose monthly consumer confidence measure dropped to 71.2 in October, down from 80.2 in September. Economists had expected a reading of 75.0 in October.

The Present Situation Index decreased to 70.7 from 73.5.The Expectations Index fell to 71.5 from 84.7 last month.

Waldorf, Germany – Retailers see a need for functional competencies leaning toward technology and data skills, even more than general business and people management. But a new survey of 76 retail managers from top retailers conducted by SAP during the recent SAP Retail Forum North America in Dallas, Texas revealed that 84% of retailers are worried that it will be challenging to find employees with these skills.

Yorba Linda, Calif. -- Jon Rosen, executive VP of indoor location analytics technology provider iInside, will provide an in-depth review of how retail traffic analytics work, how retailers benefit from precise shopper traffic insights, how traffic data is operationalized to drive revenue, and how to choose between the many indoor petitioning methods available during a live webinar on Wednesday, Oct. 30, at 9:30 a.m. PDT.

Chicago -- Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly, according to ShopperTrak, a leading provider of shopper analytics. Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas – down from five last year – retailers must be ready to capture holiday spending during a narrower window of time.