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Consumer Analytics

  • SAP: Social chatter around Black Friday, Cyber Monday rises

    Waldorf, Germany -- Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

  • Choppy environment cause for concern at Genesco

    Genesco, the company behind Lids and Journeys, is the latest company to express concern about the holiday season and lower fourth-quarter expectations after producing a solid third-quarter performance.

  • Black Friday, Cyber Monday mentions on social media rise

    Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

  • Study: Options convert online shoppers

    Coral Gables, Fla. -- The likelihood that shoppers will make a purchase online is directly related to the number of product options that are displayed and to how the product information is displayed, either visually or with text. Research from the University of Miami School of Business Administration found when larger assortments of products (i.e. many options) are displayed with images rather than text, shoppers are less likely to purchase a product.

  • Facebook receives lowest customer experience rankings

    Ann Arbor, Mich. – Facebook is the lowest scoring brand in the overall ForeSee Customer Experience Index, with a score of 69. The index, a study that examines how today's customer experiences with the top 100 brands across seven industries as reported by Interbrand are predictive of companies' future business success, shows that while Amazon dominates retail industry at the brand level (87), Nordstrom (86), Coach (85), Costco (84) and Tiffany (84) are statistically within reach of the leader.

  • 360pi: Most Black Friday deals a myth

    Ottawa, Ontario -- Black Friday deep discounts could be a myth, with only a few retailers dropping prices on only a few categories. Some key findings from pricing intelligence technology provider 360pi based on Amazon's own assortment in eight categories, including TVs, video games, tablets and digital cameras, show that:

  • Walmart dominated the airwaves during November

    Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.

  • Aisle50 blends e-commerce with brick and mortar stores

    Aisle50, an online technology platform that delivers grocery discounts on major and local brands to consumers, has teamed up with premium brands such as Clorox, Starbucks, Smuckers and Red Bull to offer consumers recurring discounts on the products they buy most often.

    According to Aisle50, the move gives its retailer partners, which include Raley’s, Shop ‘n Save and Homeland Stores, an e-commerce platform that is unique within the world of groceries.

  • Holiday e-commerce gains expected to match last year’s 15% rise

    New York -- eMarketer projects that retail e-commerce holiday sales in the U.S. will rise about 15% again this year, matching last year's gains. In total, U.S. retail e-commerce sales for the holiday season — defined as November and December — are expected to reach $61.8 billion, up from $53.7 billion last year, according to the report.
     
    As well, eMarketer estimates US retail e-commerce sales will grow 16.4% to $262.3 billion this year, with 23.5% ($61.8 billion) of this taking place in November and December.

  • Survey: Digital gift cards rising in popularity

    Portland, Ore. -- Research conducted by InComm found that 67% of consumers surveyed have previously bought a gift card from an online website or mobile website/app, while 33% have not.

    Respondents answered questions about their purchasing habits and their intentions for purchasing gift cards from websites and mobile devices – as well as digital cards specifically – this holiday season and beyond.

    Highlights of the survey include:

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