Consumer Analytics

Yonkers, N.Y. -- Two-thirds of shoppers will spend the same amount of money (54%) or more money (12%) than they did last year. A new Consumer Reports poll also reveals that 33% will spend less money, similar to the 37% who said the same when asked last year.

Columbus, Ohio -- The Limited will debut the Stylinity Style Stage, an omni-channel “selfie studio,” on Thursday, Nov. 21 at its flagship store at Easton Town Center in Columbus, Ohio.

Sitting outside the store's dressing rooms, the Style Stage photographs the user wearing store apparel and tags that apparel allowing other shoppers to search for and buy those products online in a fully shoppable social commerce catalogue.  

Chicago -- Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

Topping the list is looking up product information in order to trigger purchase decisions (53%) followed by finding specific store information such as location and hours (48%). Other key findings include:

The TJX Companies’ net income for the third quarter soared 35% to $622.6 million from $461.5 million in the year-ago period. The better-than-expected results prompted the company to raise its full-year guidance.

Net sales increased approximately 9% to $6.98 billion from $6.41 billion as bargain-hunting consumers flocked to its stores. Same-store sales rose 5%. The chain credited the ability of its off-price format to succeed in any economic environment as a key component of its strong quarterly performance.

New York — Nielsen, a provider of information and insights into what consumers watch and buy, has announced that Delhaize America has signed a long-term agreement selecting Nielsen as its primary information, insights and analytics partner.  

Delhaize, the parent company of Food Lion, Hannaford, and Bottom Dollar Food, will use Nielsen tools, data and resources to help guide its strategic and tactical business needs. 

San Francisco – Free digital personal shopping assistant Shop It To Me has released an iPhone app. This makes Shop It To Me, previously available via Internet and e-mail, available to smartphone users.

Shop It To Me searches more than 100 online department stores and specialty retailers to uncover sales on items that exactly match each shopper's preferences. Relevant sale items are compiled into a single email and delivered to the shopper, who can click through to a retailer to make the purchase.

Chicago -- Retailers anticipate a 3.1% increase in sales on Black Friday this year, mirroring their projections from last year. However, a new a survey of top retail chief marketing officers by BDO USA shows that retailers have moderated their expectations for growth in Cyber Monday sales, predicting that sales will grow by 3.7% this year, down slightly from last year’s sunnier 4.3% growth projection.

New York – More than half of Americans (53%) prefer general purpose gift cards as opposed to branded gift cards. In addition, new survey data from Bankrate.com shows that almost two in three Americans have given a gift card, and more than three in four have received one.

The most common value of gift cards, both given and received, is between $25 and $50. People older than 65 and those between 18 and 29 years old are the least likely to give a gift card. As income level increases, Americans are more likely to give and receive gift cards.

Workforce management data, such as time and attendance and payroll, is generally seen as information pertaining to the back end of retail operations. Managing employees is an activity that generally does not involve front-end customer interaction and data generated from this activity is usually siloed from the data retailers use to help guide their customer-facing activities.

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.