Aisle50 blends e-commerce with brick and mortar stores

Aisle50, an online technology platform that delivers grocery discounts on major and local brands to consumers, has teamed up with premium brands such as Clorox, Starbucks, Smuckers and Red Bull to offer consumers recurring discounts on the products they buy most often.



According to Aisle50, the move gives its retailer partners, which include Raley’s, Shop ‘n Save and Homeland Stores, an e-commerce platform that is unique within the world of groceries.



Consumers sign up for grocery subscriptions at 15% to 40% off of normal prices at Aisle50.com or an Aisle50-powered retailer white-label site. Consumers’ credit cards are charged every month, and their loyalty accounts loaded with their subscription. For example, consumers can subscribe to 12-packs of Red Bull at Raley’s at a 24% discount from normal prices. Shoppers receive reminder emails when their subscriptions reload and can cancel any time by logging into Aisle50.com. To redeem, shoppers simply grab the subscribed-to product at the store; when they check out, it comes completely off of the bill.



“This is the biggest thing to hit brick and mortar grocery stores since the price scanner,” said Christopher Steiner, Aisle50 co-founder. “We’re helping our retail partners compete in a world where e-commerce and automation decide more and more of our consumption habits.”



“By offering our consumers subscriptions on the things they buy most often, we’re making Raley’s an even more rewarding place to shop,” said Tom Hutchison, director of CRM marketing and analytics for Raley’s. “And by integrating these subscriptions with our existing Something Extra program, we’re ensuring that Raley’s grows its Web and mobile mindshare among Northern California shoppers.”



Aisle50 was founded by Steiner and Riley Scott in 2011 with the goal of sourcing exclusive content for retailers in the world of consumer packaged goods.