Consumer Analytics

By Shelley E. Kohan, [email protected]

Thanksgiving is drawing near, and with the official start of the holiday now beginning on Thursday (as some retailers will open on Thanksgiving Day), it’s time to talk about the “Giant Turkey” in the room for physical retail stores.

New York – More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.

Los Angeles -- Black Friday shoppers are looking to extend the Black Friday experience as much as possible. According to new survey results from PriceGrabber, 24% of Black Friday shoppers plan to start shopping on the evening of Thanksgiving. When asked if they plan to take advantage of extended hours during the weekend, 57% said they plan to do so.

Chicago -- Using new traffic forecasting metholdology, ShopperTrak now forecasts that 10% fewer shoppers will visit brick-and-mortar stores in the holiday months of November and December as compared to last year. In September, the company has projected a 1.4% decline in traffic.
 

Ottawa, Ontario – Toys ‘R’ Us, which carries about 425 of the same video games as Amazon.com, is on average 37% higher priced than Amazon as of Nov 21. The latest Amazon Holiday Pricing Insights report from pricing solutions provider 360pi also found that the toy retailer has been keeping prices high during the last month and even increasing them during the week of Nov. 21, which may point to a deep discount strategy the week of Nov. 28.

Some other findings include:

Columbus, Ohio -- Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Other store-friendly top influencers include sensory experience and product immersion (75%), emotional experience of interacting with live human beings, community, and personal service.

Canton, Mass. – Men’s big-and-tall apparel retailer Destination XL reported a loss of $4.1 million in the third quarter of fiscal 2013, up from $1.6 million a year earlier.

Net sales dropped fractionally to $88.2 million from $88.7 million, partially offset by a 4.4% increase in same-store sales.

Walmart’s reputation took a pounding this week when well-intentioned efforts by employees to help co-workers at several stores were distorted by media outlets and a high profile celebrity who lapped up organized labor’s interpretation of the situation.

PetSmart’s third quarter results benefited from consumers who continue spending money on their pets despite a still-challenging consumer environment.

The company’s earnings per share jumped 17.3% to $0.88 from $0.75 in the third quarter of 2012. Net income totaled $92 million for the quarter, compared to $82 million in last year’s third quarter.

Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Other store-friendly top influencers include sensory experience and product immersion (75%), emotional experience of interacting with live human beings, community, and personal service.