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Consumer Analytics

  • NRF: Only 49.9% of shoppers have completed holiday purchasing

    Washington, D.C. -- The average holiday shopper had completed half (49.9%) of their shopping, slightly less than the 56.5% they’d completed by this time last year, boding well for retailers who are preparing for a very big holiday shopping weekend, according to the National Retail Federation’s latest holiday survey conducted by Prosper Insights & Analytics. Specifically, 32 million or 14% say they have not even started, while another 20 million, or 8.9%  say they are already finished.

  • Safeway makes website more accessible for visually impaired

    Pleasanton, Calif. -- Safeway has made its online grocery shopping website more accessible and usable for Safeway shoppers with visual impairments.

    Safeway collaborated with its visually impaired customers to make the necessary changes to its website. As such, the company has adopted the Web Content Accessibility Guidelines (WCAG) version 2.0 level AA as its accessibility standard.

  • Survey: Eight-in-10 consumers will share location for value

    Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

  • Survey: Eight-in-10 consumers will share location for value

    Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

  • For eight-in-10 consumers, value is key

    Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

    A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

  • Texas retail center valuations boom

    Houston — Exceptional job growth, population gains and improved retail fundamentals have significantly elevated the sales prices for shopping centers in Texas over the last year, according to Deal Sikes & Associates, a Houston-based real estate valuation and counseling firm.

    Some retail properties have increased in value more than 20 percent in 2013, compared to last year, added Matthew Deal, principal at Deal Sikes & Associates.

  • Amazon is top U.S. retailer for holiday on Pinterest

    New York -- Amazon.com is the most popular U.S. online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013. The findings come from a study by digital marketing software and services specialist Searchmetrics.

    In a study of ten top U.S. retail sites, images and pages from Amazon.com are being shared most frequently on Pinterest, with Walmart and Apple taking second and third positions respectively.

  • Study: Personal data, digital currency among retail trends for 2014

    San Francisco -- Retail in the coming year will be more streamlined and integrated with online experiences, according to predictions from POS software provider Revel Systems.

    In 2014, Revel Systems predicts the following industry advancements will begin to take shape:

  • Amazon dominates on Pinterest this holiday season

    Amazon.com is the most popular U.S. online retail site when it comes to having Web content shared on Pinterest in the run up to Christmas 2013.

    In a study of 10 top US retail sites, images and pages from Amazon.com are being shared most frequently on Pinterest, with Walmart and Apple taking second and third positions, respectively. According to a study conducted by digital marketing software and services specialist Searchmetrics, content from Amazon.com currently generates 16,360 pins per week, Walmart generates 5,778 pins per week and Apple generates 3,871.

  • comScore: Online sales from Thanksgiving through Cyber Week up 24%

    Reston, Va. -- For the holiday season-to-date, $31.5 billion has been spent online, marking a 9% increase versus the corresponding days last year, according to comScore. However, as noted in previous releases, Thanksgiving Day was six days later this year than last and causes more heavy spending days to fall in the year ago period, thereby diluting growth rates at this point.

    Green Monday (Dec. 9) saw $1.4 billion in desktop online spending, up 10% versus year ago, representing the third heaviest online spending day of the holiday season-to-date.

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