Consumer Analytics

By Jay Henderson, Global Strategy Director, IBM Smarter Commerce

Leading specialty store retailer The Limited is working with analytics firm First Insight and had good things to say about how the tech company is impacting business at it 262 stores.

“By using First Insight to identify more winning products and price them correctly, our business will continue to increase its speed to market with the right styles at the right price”, said Diane Ellis, CEO of The Limited.  “The accuracy and scalability of the First Insight platform will drive our expanded approach to value delivery, including pricing and promotion.”

Austin, Texas -- Raley's Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.

New York – Phone-based retail customer service can prove to be a time-consuming exercise. According to a new infographic from StellaService, during more than 54,000 customer service calls the company placed to retailers during 2013, a total of 17 days were spent on the phone navigating interactive voice response systems and 49 days were spent waiting for a live agent, more than double the 24 days spent waiting in 2012.

By Punit Kulkarni, Symphony Analytics

Minneapolis – Caribou Coffee has launched its new loyalty program, Caribou Perks. Customers can register by text or online.

Generic drug introductions at Walgreens had a negative impact on total comparable sales, but the company still reported net sales of $7.2 billion, an increase of 7.2%, and a comparable-store sales increase of 6.1% in December.

Calendar day shifts positively impacted total comparable sales by 170 basis points, while generic drug introductions in the last 12 months negatively impacted total comparable sales by 70 basis points. December 2013 had one additional Tuesday and one fewer Saturday compared with December 2012.

Supermarket chain Raley's Family of Fine Stores has hired an Austin, Texas-based company to help it launch a new social media rewards program.

San Francisco -- Custom apparel and accessory provider vPersonalize.com has launched a new full-custom, online store for customers to design and buy their own personalized apparel and accessories.

vPersonalize.com features a Web-based configurator that allows consumers to design directly on a 3-D model of a T-shirt, backpack or bag and get it custom-made almost exactly as seen.

San Francisco — In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year. Retail analytics provider Euclid analyzed nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming.