Skip to main content launches custom online store


San Francisco -- Custom apparel and accessory provider has launched a new full-custom, online store for customers to design and buy their own personalized apparel and accessories. features a Web-based configurator that allows consumers to design directly on a 3-D model of a T-shirt, backpack or bag and get it custom-made almost exactly as seen.

The customer can layer multiple images, print across seams, or place text just about anywhere. The software also supports automatic grading, meaning the customer can see exactly how the design will look on a particular size even before it goes for manufacturing.

"To make sure all of these visual gymnastics end up correctly in manufacturing, we had to fully automate the manufacturing pattern generation and grading,” said Bala Selvarajan, co-founder and chief technologist of “Our patent-pending software takes the visual design on a 3-D model and automatically creates all the manufacturing patterns, which, when assembled together make the original design."

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