Consumer Analytics

Armonk, N.Y. -- In five years, buying local will beat online. That is one of five predictions that appear on IBM’s eight annual “IBM 5 in 5” forecast, which the company describes as a list of innovations that have the potential to change the way people work, live and interact during the next five years.

LLBean.com provided the highest-rated customer service of all major online retailers during the month of November 2013, according to the Stella Monthly Ranking from the StellaService customer service analysis firm.

L.L. Bean was ranked number one for overall customer service and also in the email customer service area.

SierraTradingPost.com took top honors for phone customer service, Sears.com had the highest ranked shipping customer service and Bloomingdales.com has the best returns customer service.

Pier 1 is touting the progress it’s made with its 1 Pier 1 omnichannel strategy, following financial results for the third quarter. Pier1.com continued to outperform the company’s expectations with increases in traffic and conversion, and representing more than 4% of total sales in the quarter.

eBay has completed its previously announced acquisition of Braintree, a global payment platform powering the next generation of leading online and mobile-first startups.

In accordance with the terms of the acquisition agreement announced Sept. 26, eBay acquired Braintree for total consideration of approximately $800 million in cash.

Reston, Va. -- U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

Minneapolis – Target says that online traffic continues to grow at double-digit rates, with mobile sales growing more than 100% for the holiday period. Target.com experienced two of the strongest days of sales in its history on Thanksgiving Day and Cyber Monday.

In addition, Target was recently ranked as the most-browsed retailer on mobile over the past six months, according to a new report from Mobiquity.

Los Angeles – More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month. PriceGrabber has released results from its December Winter Holiday Shopping Survey, of 3,299 U.S. online shopping consumers, that shows 87% of consumers will conduct most of their holiday shopping in December this year (compared to 78% in 2012).

Amsterdam, Netherlands – Staples Europe has launched new websites in both Germany and Netherlands. The sites offer a refreshed look and feel and many new features, such as personalized shopping with product recommendations based on customer preferences.

New features also include an updated search engine and filtering tools, easy reordering for frequently used products, quick checkout with a mini-cart that makes it easy to insert coupons, save addresses, and review orders, and a new store locator and ship-to-store functionality.

Cambridge, Mass. – Akamai is introducing enhancements to its Akamai Intelligent Platform web experience solution including EdgeStart, which uses Akamai’s globally-distributed network along with accelerated rendering in the browser to help deliver portions of web pages to users immediately and decrease load time. New protocol optimizations are intended to help overcome highly congested networks.