Consumer Analytics

Armonk, N.Y. -- Overall fourth quarter online sales were up 10.3% year-over-year. The IBM Digital Analytics Benchmark indicates that soaring mobile traffic and sales were one of several key drivers.

Mobile traffic accounted for nearly 35% of all online traffic, up 40% compared to the fourth quarter of 2012. Mobile sales also remained strong, reaching 16.6% of all online sales, up more than 46% from the same period last year.

New York -- U.S. consumer confidence, which decreased in November 2013, rebounded the following month, according to The Conference Board Consumer Confidence Index, which now stands at 78.1 (1985=100), up from 72 in November.

OnlyLeggings.com is borrowing a page from the playbook of Costco and Amazon to create a membership-based program to appeal to those who regularly purchase leg wear.

The new year is off to a solid start with an upturn in consumer confidence. After two months of decline in the wake of the partial government shutdown, the Conference Board has found that consumer confidence has bounced back to its highest level since September.

December's index came in at 78.1, up from an upwardly revised figure of 72.0 in November and 72.4 in October.

Seattle — More than one million customers around the world joined the Amazon Prime membership program in the third week of December. The entire 2013 holiday season was the best ever for Amazon, with more than 36.8 million items ordered worldwide on Cyber Monday, or 426 items per second.

Minneapolis -- Target Corp. admitted Friday that “strongly encrypted PIN data” was removed during the hacking that compromised some 40 million credit- and debit-card accounts between Nov. 27 and Dec. 15. The retailer said it remains “confident” that customers’ PIN numbers are safe and secure.

San Diego – Mobile messaging provider Bulletin has released DealSiftr, a mobile dealfinder app for iOS devices. With DealSiftr, users fill out a personal profile to tell the app exactly what they're looking for, and then DealSiftr will serve up the most relevant daily deals straight to the user's mobile device.

Washington, D.C. -- Sen. Robert Menendez (D-N.J.) reportedly may seek federal hearings on the recent data breach at Target. According to the Associated Press, Menendez said in a press conference held outside a Jersey City, N.J. Target store that he has also requested the Federal Trade Commission (FTC) to investigate whether it can levy fines against Target and whether laws protecting sensitive consumer data need to be strengthened.

New York -- Village Tea Distribution Company Inc., in partnership with Village Tea Direct LLC, has launched the company's updated e-commerce platform. The site features a more product-focused interface with consumers.

Campbell Soup Company begins 2014 with two new executives in key roles as it looks to drive sales in Asia and increase marketing effectiveness in the United States following a difficult first quarter.