-
POS prompts creep out consumers
A majority of consumers find point-of-sale (POS) prompts, such as discount alerts on their mobile devices an invasion of their privacy, according to a recent website poll from CompuCom.
Respondents were asked, “Do you find point-of-sale technology prompts, such as a customized alert for discounts upon entering a store.” Sixty-three percent said it is Big Brother-ish/intrusive while 37% said it is helpful and cool.
The poll collected 307 responses from IT professionals across multiple industries from Nov. 16, 2013 through Dec. 17, 2013.
-
Euclid offers free offline customer analytics
SAN FRANCISCO – Brick-and-mortar customer analytics provider Euclid is introducing Euclid Express, a free analytics solution that provides retailers with insights into customer behavior and store performance. Using existing Wi-Fi, Euclid allows retailers to assess the offline impact of marketing activities, identify trends in store performance, and improve the overall shopping experience.