Consumer Analytics

Los Angeles – More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month. PriceGrabber has released results from its December Winter Holiday Shopping Survey, of 3,299 U.S. online shopping consumers, that shows 87% of consumers will conduct most of their holiday shopping in December this year (compared to 78% in 2012).

Amsterdam, Netherlands – Staples Europe has launched new websites in both Germany and Netherlands. The sites offer a refreshed look and feel and many new features, such as personalized shopping with product recommendations based on customer preferences.

New features also include an updated search engine and filtering tools, easy reordering for frequently used products, quick checkout with a mini-cart that makes it easy to insert coupons, save addresses, and review orders, and a new store locator and ship-to-store functionality.

Cambridge, Mass. – Akamai is introducing enhancements to its Akamai Intelligent Platform web experience solution including EdgeStart, which uses Akamai’s globally-distributed network along with accelerated rendering in the browser to help deliver portions of web pages to users immediately and decrease load time. New protocol optimizations are intended to help overcome highly congested networks.

L'Orèal USA has introduced a new app for owners of a device that allows them to use tablet-like apps on television through an Internet connection.

The cosmetics maker announced the launch of OnBeauty, which it created under a partnership with Roku and Brightline. Roku created the app for users of connected TV, or CTV, and L'Orèal said OnBeauty would be the go-to beauty hub for CTV users. The app will feature a majority of L'Orèal USA's brands.

More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month, according to PriceGrabber’s December Winter Holiday Shopping Survey.

The survey of 3,299 U.S. online shopping consumers shows 87% of consumers will conduct most of their holiday shopping in December this year (compared to 78% in 2012).

U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

Chicago – Wintry weather across the Midwest and Northeast took its toll on store traffic, as a report by ShopperTrak showed that in-store sales for the week of Dec. 9 to Dec. 15 were down 0.8% from the same week last year. New data from ShopperTrak also shows that in-store shopper traffic also fell last week by 19.9% compared to the same time period in 2012.

By Len Shneyder, Senior Marketing Manager, OtherLevels

The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices. That figure is up 34% from the previous year, according to IBM’s Holiday Benchmark. But what’s more impressive than that is that nearly one-fifth of all online sales during the holiday shopping bonanza came from mobile devices.

New York -- The majority of American shoppers think that holiday discounts advertised by retailers are faked, according to a survey conducted by British marketing consultant David Rawlings.

Rawlings’ Google survey, "Before-Christmas sales — Do you believe the discounts are genuine?," queried 1,500 American Internet users, and found that more than 70% of those polled answered "no" to that question.

The majority of American shoppers think that holiday discounts advertised by retailers are faked, according to a survey conducted by British marketing consultant David Rawlings.

Rawlings’ Google survey, "Before-Christmas sales — Do you believe the discounts are genuine?" queried 1,500 American Internet users, and found that more than 70% of those polled answered "no" to that question.