Consumer Analytics

Minneapolis -- Target Corp. will invest $5 million in a multi-year campaign to educate consumers about cybersecurity and the dangers of phishing scams.

New York -- SAP AG  announced the launch of SAP Shopper Experience a personalized and engaging retail mobile app that transforms the entire consumer shopping experience with social media sharing, loyalty programs and a self-payment system for shoppers.

SAP also released the latest version of the SAP Retail Store Ops Associate mobile app, which allows store associates to execute core merchandising, inventory and customer service functions directly from the shop floor without leaving a consumer’s side.

New York -- GE Capital and Kobie Marketing, a loyalty program service provider, will unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a report by the New York Times.

New York -- Usablenet, a leader in mobile and multichannel technology, has introduced U-Campaign, a new element of its U-Experience platform at allows marketers to plan, execute and easily manage mobile landing pages and campaign sites in real-time. Importantly, with the rise of responsive design as a development trend, U-Campaign provides the ability for marketers to create channel-specific campaigns within responsively designed websites for the first time.

New York -- Consumers engage with retailers on Facebook more than they do on the retailers’ own websites. Nine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand. These are some of the findings of a study by Infosys, a leader in consulting, technology and outsourcing.

Target is investing $5 million in a coalition of cyber-security organizations to launch a marketing campaign to educate the public about phishing scams and security.

The coalition includes the National Cyber-Forensics and Training Alliance, the National Cyber Security Alliance and Better Business Bureaus.

"Cyber-security is fast becoming one of the biggest marketplace challenges for businesses and a huge concern for their customers," Council of Better Business Bureaus president and CEO Mary Power said.

Consumers engage with retailers on Facebook more than they do on the retailers’ own websites. Nine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand. These are some of the findings of a study by Infosys, a leader in consulting, technology and outsourcing.

New York -- Following news that luxury giant Neiman Marcus experienced network breaches over the holiday shopping season, similar to those of Target Corp., unidentified sources told Reuters that at least three other attacks on well-known merchants could be revealed in the coming weeks.

Irvine, Calif. -- Statistics released by The Retail Equation, gathered during the seven days after Christmas, revealed that the Midwest states had the highest rate of returns, when comparing total dollars purchased to total dollars returned and exchanged.

New York -- A new IBM study of more than 30,000 global consumers found that consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.

According to the findings, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%. Thirty-eight percent of consumers would provide their mobile number for the purpose of receiving text messages and 32% would share their social handles with retailers.