Consumer Analytics

Some quick-service retailers do a better job of generating traffic from Gen Z customers than others.

Gopuff is entering a new partnership to enable brands across multiple verticals to target its shoppers with ads.

Macy’s reported worse-than-expected first-quarter sales and reduced its outlook amid a slowdown in consumer spending that picked up more steam in the early spring.

A new survey provides insight into the way U.S. consumers view artificial intelligence (AI) in shopping and other areas of their lives.

Instacart is leveraging the capabilities of generative artificial intelligence (AI) to assist customers with their grocery shopping.

Results of a new survey suggest consumers have mixed views on the use of generative artificial intelligence (AI) for marketing purposes.

Increased worries about the labor market put a dent in consumer confidence in May.

GNC is rolling out a new feature in its consumer app that rewards healthy behaviors.

Shipt is providing a new set of perks and a personalized dashboard to its subscribers.

Walmart is expanding the range of partners associated with its Walmart Connect closed-loop media business.