GNC is rolling out a new feature in its consumer app that rewards healthy behaviors.
The vitamins and supplements retailer is expanding its LiveWell mobile app with a new wellness tracking feature that will allow consumers to earn benefits based on positive behavioral changes in areas that include fitness, stress management and mental wellness.
In addition, members of the company's myGNC Rewards loyalty program are eligible to earn cash back rewards for accomplishing select health-related achievements and goals.
“The new tracking feature in the GNC mobile app makes it more rewarding than ever to Live Well," said Jenna O'Connor, director, loyalty marketing, GNC. "Establishing healthy habits is the first step on any wellness journey and with this update consumers can set goals and record progress, so they can feel better from the inside out and earn loyalty cash back rewards at the same time. It's a win-win."
All LiveWell app users can start wellness tracking through a four-step process:
- Download the GNC LiveWell app and log in.
- Go to the "Account" setting located in the bottom menu and select "Track your daily goals."
- Choose from a list of healthy habits, select the goals, and record daily progress.
- Earn cash back rewards to redeem at GNC (for MyGNC Rewards members).
The GNC app is free to download on Apple and Android devices.
GNC seeks strong, seamless customer experience
In general, GNC is following a broader strategy to provide the best omnichannel customer experience possible. This includes initiatives such as the successful launch of GNC's ship-from-store and buy-online-pickup-in-store capabilities.
On the order management side, GNC deploys the Verint Experience Management platform to capture actionable and diagnostic digital experience data to drive enterprise-wide improvements. The company also uses the solution to help gain a deeper understanding of customer and employee sentiment and behaviors with improved access to customer data.
The company is also utilizing the cloud-based UJet Contact Center as a Service (CCaaS) platform as the backbone of its omnichannel, customer service operations. As a result, GNC hopes to leverage the heightened flexibility of the UJet cloud platform to more easily implement new, innovative customer service solutions and integrate with best-of-breed customer experience tools.
Based in Pittsburgh, GNC operates more than 3,000 stores in the U.S. and Canada.