Consumer Analytics

By David Coleman, CEO and founder, Brandoogle

According to a recent IBM report, retailers should no longer feel threatened by the practice of retail showrooming. Agreed, and also great news for traditional brick-and-mortar retailers.

Retail showrooming is a known margin killer.

Honolulu -- Foodland Super Market Ltd recently launched a new mobile app for both iPhone and Android. The app, built in partnership with mobile commerce provider DoubleBeam, debuted on Jan. 29 and has more than 19,000 downloads in the first three weeks.

The Foodland app was designed to make the grocery shopping experience more convenient and save customers time and money. Foodland customers can load their Maika`i loyalty cards to their mobile devices, view their Maika`i point balances and track their progress toward earning My

Milwaukee – Roundy’s Supermarkets has selected Symphony EYC Customer Insights behavioral insights platform and expertise to enable customer-centric business processes. With Symphony EYC, Roundy's will gain and leverage consumer insights to optimize product selection, customer communication and other critical functions across all Roundy's grocery stores and pharmacies throughout the Midwest.

When preventing the type of data breaches that have recently gotten the names of several major retailers in the news for all the wrong reasons comes up, the discussion focuses almost exclusively on what type of technology should be employed to prevent them. IT is certainly a cornerstone of any retailer’s data security defense, but as explained in a Tech Boot Camp session at Chain Store Age’s 50th annual SPECS conference, a dose of common sense also goes a long way toward preventing unwanted visitors from entering your company’s network.

Retailers are not giving shoppers the omnichannel experience they desire, according to new research from Accenture and Hybris, creating a huge opportunity for those able to successfully execute against elevated digital expectations.

Foodland Super Market, Hawaii's largest locally owned and operated grocery retailer, recently launched a mobile app for both iPhone and Android. The app, built in partnership with mobile commerce provider DoubleBeam, was rolled out Jan. 29 and has seen a tremendous customer response with more than 19,000 downloads in the first three weeks.

New York -- Target Corp. on Friday acknowledged its security software picked up on suspicious activity after a cyber attack was launched, but it decided not to take immediate action. The chain also advised that its security breach last year could be even more extensive than reported so far, Reuters reported.

By Tom Caporaso, CEO of Clarus Marketing Amazon Prime’s recent decision to raise its annual membership fee probably didn’t come as a surprise to anyone within the online retail or subscription e-commerce industries. The company had been talking about increasing its subscription fees by $20 to $40 since at least January, so the biggest news might have been the price point Amazon chose.

Ottawa, Canada - Target dropped prices on its monitored assortment by more than 20% during the days leading up to its confirmation of the data breach that compromised the security of 70 million customers’ personal information during the pre-holiday shopping season. According to data from 360pi analyzing approximately 830 products across eight categories, including TVs, tablets, digital cameras and more, Target dropped its prices by 18% between Dec. 14 and Dec. 17.

Austin, Texas – In addition to wanting to efficiently find and purchase products, online shoppers also want to have fun. According to a new survey from Compare Metrics and The E-tailing Group, 70% of shoppers want to go online to browse and have fun, but find current online shopping experiences uninspiring. When asked about their discovery experiences on top retail sites, shoppers gave a “mixed bag” average rating of six-out-of-10. Other key takeaways from the study include: