Consumer Analytics

New York - Christmas Day saw both strong online and mobile sales. Key Christmas Day trends reported by the IBM Digital Analytics Benchmark include an 8.3% year-over-year increase in online sales.   In addition, mobile traffic accounted for 57.1% of all online traffic on Christmas Day, an increase of 18.6% from the prior year. Mobile sales accounted for 34.8% of all online sales on Christmas Day, an increase of 20.4% year-over-year.  

By: Sunil Oberoi, Symphony Teleca Corp.   With the holiday shopping season officially in full swing, many retailers are facing the challenge of reaching consumers during this traditionally noisy time of year.  And since today’s consumer is more connected than ever, they expect retailers to meet the demands  of their omnichannel lifestyle, meaning they want  their shopping experience to be personalized to their interests and needs.    

New York - Retail sales worldwide, including both in-store and Internet purchases, will total nearly $22.5 trillion this year. According to new figures from EMarketer, the global retail market will see steady growth during the next few years, and in 2018, worldwide retail sales will increase 5.5% to reach $28.3 trillion.  

San Jose, Calif. – “Super Saturday,” the Saturday before Christmas (Dec. 20), was not quite super for retailers expecting a sales bonanza. According to data from in-store analytics provider RetailNext, compared to the equivalent date in 2013, net sales were down 9%, store traffic was down 10.6%, total transactions fell 8% and average transaction value was 0.9% lower.   However, there were a couple of bright spots. Conversion rate rose 0.4 percentage points and sales per shopper increased 1.8%.

New York – The weekend of Dec. 20-21, which included “Super Saturday” (the last Saturday before Christmas) saw the highest daily back-to-back Internet traffic from online consumer retail shopping activity since tracking began before the Thanksgiving weekend. According to the Verizon Retail Index, average daily traffic was 119 on Saturday and 122 on Sunday.  

LOUISVILLE, Ky. — Spend on prepaid gift cards is on the rise this holiday season, as a significant majority (70%) of shoppers plan to purchase gift cards this season, according to an interim holiday spending report released by Stored Value Solutions, a provider of gift cards and stored value services.   According to the report, 92% of shoppers plan to spend either the same amount or more on gift cards than they spent last year. And for the eighth straight year, gift cards have been the most desired holiday gift.

The urge to impulse-shop during the holidays runs strong among Americans, but even stronger among a particular age group, according to a new survey.

About 83% of Millennials admit to having made an impulse purchase in the past, according to the Chase Blueprint Holiday Impulse Purchases Survey. And when they shop online or on pay day, this urge exceeds that of all other age groups.

Gap has appointed a new CEO. Art Peck, currently president of the company’s growth, innovation and digital division, will succeed Glenn Murphy as the company’s next executive chief, effective Feb. 1, 2015.

The company said that after seven years in his role, Murphy made the personal decision to leave the company at the end of the fiscal year. Under Murphy’s stewardship, the company acquired new brands and globalized its business by expanding store locations from 10 to 50 countries, including China.