Consumer Analytics

Plano, Texas – Pizza Hut is planning to pilot interactive tables that allow customers to design their pizzas using a touch-screen table surface that graphically displays different menu options like a tablet. In a short online video, Pizza Hut shows a couple interacting with a tabletop to pick their pizza’s size and ingredients.

Target’s database breach in December 2013 not only affected the retailer’s fourth quarter comparable store sales, but also contributed to plummeting shopper penetration post-holiday.

Kantar Retail ShopperScape data indicates that just 33% of U.S. households reported shopping at Target or SuperTarget during January 2014, the lowest penetration number for Target in the past three years, and a 22% decrease in penetration compared to January 2013.

Denton, Texas – Sally Beauty Holdings Inc., which sells cosmetics and hair care products both through salons and its own chain of more than 3,000 retail Sally Beauty Supply stores globally, is reporting that it discovered an attempted data breach.

The NPD Group has signed a market information services agreement with Nielsen, a leading global provider of information and insights into what consumers watch and buy, for school and office supplies retail market data and analytic services.  

By combining Nielsen’s market information, including sales data from food and drug channels, with NPD’s existing school and office supplies business, which covers office superstores, mass merchants, e-commerce and other retailers, NPD says it will deliver the industry’s most complete view of the marketplace.

Boston -- Walmart continues to extend its lead and again achieves its price leadership position over Target, in Kantar Retail’s semi-annual pricing study. Target’s overall grocery and consumables basket has been more expensive than Walmart’s since the study was performed in January 2011.

With an overall branded basket 3.8% less expensive than Target’s, Walmart extended its lead over its rival from June 2013 when Walmart’s overall basket was only 2% cheaper than Target’s.

Washington, D.C. - The National Retail Federation has submitted an official statement for a hearing on data security being held by the House Financial Services Committee’s Subcommittee on Financial Institutions and Consumer Credit, reiterating the retail industry’s commitment to protecting Americans’ financial information.

Los Gatos, Calif. – A new phishing scam is reportedly targeting Netflix customers and trying to obtain their financial and personal information. According to the Huffington Post, the scam provides customers with a phony Netflix log-in page that brings them to another fake Netflix page informing them their account has been suspended for unusual activity and providing a fraudulent customer service number.

Livonia, Mich. – A large majority of consumers consider themselves value seekers, and they are increasingly using the Internet, social media and mobile devices to obtain value. According to the new Valassis Shopper Marketing Report, nearly eight in 10 consumers consider themselves value seekers, self-described as promotion sensitive or price conscious.

Connecting brands with influential voices via social media is the premise on which Collective Bias was founded. This week the firm strengthened that proposition with several new initiatives to increase the effectiveness of brand’s social shopper marketing efforts.

The National Retail Federation has issued a statement for a hearing on data security being held by the House Financial Services Committee’s Subcommittee on Financial Institutions and Consumer Credit, reiterating the retail industry’s commitment to protecting Americans’ financial information.