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Roundy’s selects Symphony EYC to leverage customer insights


Milwaukee – Roundy’s Supermarkets has selected Symphony EYC Customer Insights behavioral insights platform and expertise to enable customer-centric business processes. With Symphony EYC, Roundy's will gain and leverage consumer insights to optimize product selection, customer communication and other critical functions across all Roundy's grocery stores and pharmacies throughout the Midwest.

Symphony EYC Customer Insights will enable Roundy's to increase customer loyalty by ensuring assortment, inventory availability, promotions, perceived price and the overall shopping experience are planned around the customer's needs and preference.

"Symphony EYC will assist us in developing customer insights that we will use across the business to improve the customer experience," said Don Hamblen, general VP and CMO, Roundy's. "With a successful implementation, we will improve our overall value proposition and competitive differentiation. As a result, we believe our customers will reward us with increased loyalty."

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