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Survey: Consumers want mobile wallets


New York -- More than half (55%) of consumers want mobile wallets, according to a new survey from payment technology provider VeriFone. This percentage rises to 70% among Millennial consumers.

In addition, VeriFone data shows that 65% of U.S, consumers will continue to use credit and debit as primary payment methods in 2014. Consumers are most likely to use smartphones to small purchases (45%) via smartphone, as opposed to medium (44%) and large (29%) purchases.

Other findings include:

• 44% of consumers are familiar with alternative methods of payment, such as NFC, mobile wallet and contactless.

• The most popular advantages of mobile wallets are tracking spending and mobile deals (45% each), followed by faster (34%) and no wallet (28%).

• 45% of consumers feel it is important for stores to have the latest mobile wallet technology.

• 60% of consumers are willing to share personal data for relevant deals and a customized experience.

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