Consumer Analytics

Boston -- Furniture and home décor retailer Z Gallerie has deployed Oracle Commerce to  improve conversion and basket size.

In August 2013, Z Gallerie went live with Oracle Commerce, resulting in more relevant content, improved navigation and better ease-of-use regardless of the device customers use to access the site. The full implementation was completed quickly and sales from on-site search have dramatically increased.

Yonkers, N.Y. -- Thousands of subscribers to the world's largest independent product-testing organization weighed in on grocery shopping via Consumer Reports’ latest survey – and gave Wegmans, Trader Joe's, Publix, Costco and Sprouts the highest scores overall among 55 of the nation's major grocery stores.

Walmart landed at the bottom of the ratings, based on a survey of the 27, 208 subscribers.

New York -- A pair of banks has filed suit against Target Corp. and security firm Trustwave, alleging damages suffered after the retailer’s holiday season data breach and accusing Trustwave of failing to identify security gaps.

According to a report by Reuters, which cited the American Banker, Trustmark National Bank and Green Bank N.A. are seeking damages of more than $5 million and named Trustwave Holdings and Target as defendants.

Julie Eddleman, Erik Keptner and Andy Murray are the newest inductees into the Path to Purchase Institute’s Hall of Fame which recognizes industry leaders for their contributions to the field of shopper marketing.

Eddleman, marketing director of North American brands at Procter & Gamble, Keptner, EVP of marketing at Ahold, and Murrary, SVP of creative at Walmart were recognized at a gala event held in conjunction with the Institute’s annual Shopper Marketing Summit in Chicago.

Compare Metrics, a leading provider of adaptive commerce navigation and discovery tools, appointed Mike Sherman as chief technology officer.

A recent Federal Reserve report shows that household finances have regained substantial ground since the Great Recession, driven largely by the run-up in home values and surge in stocks. These positive forces have contributed to the highest level of wealth in our history — the net worth of U.S. households and nonprofits reached $80.7 trillion by the end of 2013.

iBeacons, the Apple iOS 7 technological feature that uses low-frequency Bluetooth transmissions to help mobile devices track their position relative to stationary beacons, are getting quite a bit of attention from retailers and the IT vendors who serve them. Each beacon has a unique ID that lets mobile devices tell different beacons apart.

The ability to integrate more data from more sources faster than ever to accelerate decision-making forms the core value proposition of an the new SAS Customer Intelligence solution unveiled this week at the software company’s Global Forum.
 

Attica, Ohio -- Affiliate marketer WP Marketing LLC, has opened a new online shopping mall at myextremedeals.com/pine8734. As an affiliate marketing company, WP Marketing does not warehouse or sell products, but instead researches them on the online shoppers' behalf.  

New York -- Walmart has introduced an online feature, called “Savings Catcher,” that allows shoppers to compare prices on the chain’s food and household products against those of its competitors, according to the Associated Press. General merchandise  categories and electronics are not included, and neither are purchases of store brands or those made online.

Walmart began offering the new service in late February, the report said, in seven markets, including Dallas, San Diego and Atlanta.