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Consumer Analytics

  • Survey: Restaurant loyalty programs have low participation

    New York -- Just one-quarter (25%) of consumers consider loyalty programs important when choosing a restaurant. According to a new study from Deloitte, 50% of survey respondents said they belong to at least one restaurant program, a much lower rate compared with those of other sectors, such as airlines (78%) and hotels (70%).

  • Overstock goes to the dogs and cats

    Animal lovers have a new ally in Overstock.com thanks to a new service that leverages the online retailer’s digital capabilities to find homes for unwanted animals.

    The company’s new pet adoption service allows users to access real-time updates of adoptable animals in thousands of shelters nationwide. Searches can be conducted by types and breeds of animal and filtered by attributes such as gender, age, color and disposition in much that same manner as Overstock.com’s customers search for products.

  • Sally Beauty follows Target’s lead

    It looks like one year of free credit monitoring has become the new industry standard for retailers looking to placate customers potentially affected by a data breach.

    Sally Beauty is the latest retailer to offer free credit monitoring and identity theft protection following reports in early March that the company detected an unauthorized intrusion into its data network.

  • Amazon leads retailers in downstream traffic from social media sides

    New York -- Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services. The company’s 2014 “Digital Marketer: Benchmark and Trend Report” also reveals that after visiting Facebook, YouTube or Pinterest, consumers go to Amazon.com more frequently than any other retailer website.

    Here’s how the downstream traffic from social media sites to retail sites shapes up in the Experian report:

  • Consumer spending rises in February

    Washington, D.C. -- Consumers opened up their pocketbooks a bit in February, according to figures released Friday by the U.S. Commerce Department. Consumer spending increased 0.3% last month after a downwardly revised gain of 0.2% in January. The February increase was the biggest since November.

    Personal income was up 0.3%, matching January's gain. It was the second straight monthly increase.

     

  • How Credit Card Breaches Have Taught Retailers New Lessons on Data Management

    By Jeff Echols, senior director of product and solutions marketing, CommVault

  • Lululemon eyes global expansion following fourth-quarter results

    New Lululemon CEO Laurent Potdevin said 2014 is a year for investing, strengthening the company’s foundation, reigniting its product engine and accelerating sustainable and controlled global expansion.

  • Experian: Pinterest is top social traffic driver for retail websites

    New York -- Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services. As of March 2014, social media sites now account for 7.72% of all traffic to retail web sites, up from 6.59% in March 2013. Further, Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites.

  • Alliance Data to launch loyalty-focused credit card for online retailer Venus

    Dallas -- Alliance Data Systems Corp announced that its retail services business, which manages more than 130 private label and co-brand credit programs, has signed a new multi-year agreement to provide private label credit card services for women’s fashion online and catalog retailer Venus.

    Predominantly an online soft-goods retailer, Venus is experiencing double-digit growth by focusing on fashion-forward merchandising trends, expanding into new fashion categories, and appealing to a customer demographic with whom digital channels resonate.

  • Survey: Beauty buyers favor word-of-mouth

    New York – Beauty shoppers take word-of-mouth recommendations more than any other medium. According to a new survey from Tremor Video, about half of beauty shoppers buy to replenish their supply, while many shoppers are in-market because they’re looking to try a new product.

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