HSN transforms digital marketing

St. Petersburg, Fla. -- HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. HSN awards its Strategic Digital Alliance award to one company annually that delivers innovative business ideas and strategies with the HSN digital team.



The award follows HSN reengineering its digital customer experience with the ExactTarget Marketing Cloud to deliver a data-driven program that includes email, mobile SMS and push messaging.



“We have a bold vision for marketing at HSN that is built around creating highly relevant and personalized customer experiences,” said Bill Brand, chief marketing officer and business development officer for HSN Inc. “The strategic partnership with ExactTarget Marketing Cloud helps us deliver innovative customer-centric digital marketing programs that have impact.”