Consumer Analytics

Three year old New York-based start-up Unroll.Me announced it is up to one million users, a troubling development for companies who rely on email to connect with their customers.

Amazon Web Services (AWS) has introduced a host of new capabilities as part of its Mobile Service platform to simplify the development and management of apps.

Leading footwear manufacturer and retailer Wolverine World Wide plans to close 140 stores in the next 18 months as part of a strategic realignment plan focused on strengthening omnichannel capabilities.

Most of the stores to be closed operate under the company’s Stride Rite banner. Sixty of the units will close by year end with the remainder to close next year, the company said. The disclosure was made in conjunction with the release of solid financial results for the company’s second quarter ended July 14.

Philadelphia - Millennials are emerging as some of the most committed purchasers of sustainable products and services. According to a survey of 2,051 adult consumers commissioned by hygiene product manufacturer SCA, Millennials age 18-34 who purchase green products/services are significantly more likely (27%) to have increased the number of green products and services they buy compared to adults ages 35-44 (18%) and adults ages 45-plus (15%).

First Data Corporation reported solid June spending growth in a number of sectors in its First Data SpendTrend analysis for May 31, 2014 through June 30, 2014, compared to June 1, 2013 through July 1, 2013.

SpendTrend tracks same-store point-of-sale data by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks from nearly 4 million merchant locations serviced by First Data.

Chicago -- High-income consumers think warehouse club products are on a par with leading brands, according to new research from Mintel. Indeed, 38% believe store brand or private label brands at warehouse clubs are comparable to name brand items in terms of quality — a number that increases to 44% of households earning $150K+. That's the highest percentage of all income groups surveyed, compared to 27% of those earning less than $25K, 36% of those earning $50-$74.9K and 41% of those with incomes between $100-$149.9K.  

Randolph, N.J. -- Retailers are behind Amazon in analytics maturity, according to a new research report from EKN Research. Eighty percent of retailers say they are behind Amazon in analytics maturity, and 71% of retailers perform either basic analytics reporting or none at all – revealing retailers’ inability to take advantage of the data that is available to them.
 

New York -- Coupon website RetailMeNot plans to make deals more personalized for users. The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.

After two years in Android and Apple app stores, coupon website RetailMeNot is planning to make deals more personalized for users, which could have a big impact on retailers’ bottom lines.

The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.

Drawbridge, a leading cross-device advertising platform, has added former Apple exec Andy Miller to its board of directors.

Miller is a current adviser and the former president and COO of Leap Motion, as well as a former Partner at Highland Capital. Previously, Miller was VP of mobile advertising at Apple, reporting directly to Steve Jobs. He was co-founder and CEO of Quattro Wireless, which was acquired by Apple in 2009 and would become Apple's mobile advertising platform, iAd.