Study: Data breaches erode consumer trust

Austin, Texas – Thirty-five percent of consumers would stop shopping at a store where their data was hacked. According to a recent survey of almost 2,000 consumers by software consulting firm Software Advice, another 22% would be much less willing to shop there.



Meanwhile, if their confidence in a retailer’s data were secure, 33% of consumers would be much more likely to shop there and 22% would be somewhat more likely. And while 33% of consumers feel safe overall when using a credit card and 13% feel very safe, 22% feel increasingly concerned and 7% expect to get hacked. Twenty-five percent of consumers do not use credit cards.



In addition, only 20% of respondents would feel more confident if a retailer communicated that they are taking security measures to protect their personal data.