Consumer Analytics

Washington, D.C. - Almost three-quarters of Americans worry about the quantity of personal information available online and more than half feel they cannot trust social media sites like Facebook and Twitter to keep their contact information, buying habits and political beliefs confidential. According to a new poll conducted by Rad Campaign, Lincoln Park Strategies, and Craigconnects, online security concerns rise as Americans get older.

Foothill Ranch, Calif. – The Wet Seal Inc. has named Iris Mobile as its mobile messaging agency. Iris Mobile will support the brand's mobile marketing programs with Rich Media Messaging (RMM) to help the retailer strengthen its presence and connect more personally with its mobile customers.

Washington, D.C. – The U.S. Department of Homeland Security is warning retailers about a new, nearly indetectable computer virus known as “Backoff” that poses a threat to POS systems. According to an advisory from Homeland Security, most antivirus software cannot recognize Backoff.

Cambridge, Mass. – Target is the grocery brand with the highest positive consumer sentiment rating. In a survey of the grocery habits of 763 consumers exclusively released to Chain Store Age, analytics technology provider Luminoso Technology found that 60% of consumers had positive sentiment about Target as a grocery retailer.

Orlando, Fla. – Accesso Technology Group plc has released the latest Accesso Passport e-commerce solution. The latest version provides the ability to leverage Accesso’s features across any device.

Ottawa, Canada – Leading the pack of the most price-dynamic retailers are Amazon and Sears, according to analysis from price intelligence technology vendor 360pi. Both retailers change prices on 15%-20% of their 360pi-sampled assortment on a daily basis.

New York - Ugam, a provider of managed analytics technology, has released Assortment Intelligence, a solution that generates insights for retailers about what products to keep, carry and drop, based on real-time data collection and analysis. The solution delivers rich, accurate, up-to-the-minute data that helps merchandisers identify assortment gaps and opportunities to differentiate their offerings.

GameStopTechnology Institute (GTI), the specialty retailer’s business unit, has entered into strategic partnerships with Shelfbucks, BestFit Mobile and Dynamic Signal to further extend its focus on driving technological innovation and change within its store environments.

GTI was launched by GameStop to pursue an open innovation strategy whereby the company partners with leading organizations and institutions to explore and build best-in-class research and development capabilities.

New York – J. Crew was ranked number one for overall online customer service in June 2014. According to monthly benchmark analysis from customer service analysis provider StellaService, J. Crew ranked first in phone support, 10th in email support and 12th in returns.

J. Crew last topped the rankings in January, but is one of only six companies to remain within the top 25 since that beginning of the year.

Los Angeles – Specialty apparel Windsor will present a new look for the Windsor website on Aug. 29. The redesign is intended to make the site’s look and feel more customer-friendly.

New shopper features include easier navigation, larger and more vibrant images, social media component, creating a wishlist, find product in store, filter tool by size and color, customer reviews, easy and fast shopping cart procedure and total customer engagement.