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Consumer Analytics

  • Sally Beauty confirms second data breach in year

    Denton, Texas – It’s official: Sally Beauty Holdings Inc. has experienced its second data breach in the span of a year. Sally Beauty confirmed an “illegal intrusion” into its payment card systems has occurred in a posting on the retailer’s website.

    Sally Beauty did not specify when the intrusion took place or what or how much customer data was compromised. The retailer initially announced it was investigating a possible data breach earlier this month.

  • Security Experts Comment on Data Breach at Sally Beauty

    Sally Beauty Holdings Inc. has confirmed that there was an “illegal intrusion” into the company’s payment card systems. It is the retailer’s second data breach in a little over the year. Here are insights on the breach from four security experts:

    Steve Hultquist, chief evangelist at RedSeal, the security analytics company:

  • Walmart takes on Amazon Prime; will test free online shipping service

    Bentonville, Ark. – Walmart will test a free online shipping service in summer 2015 that will serve as a competitor to the Amazon Prime service from Amazon.com. The service will only cost $50 for a year’s subscription, as compared to $99 for Amazon Prime.

  • Havertys promotes executive to VP IT development

    Atlanta - Havertys has promoted Tim Simpson to assistant VP, IT development. He started with the company in 2005 as senior java developer, in 2008 was serving as senior team manager, and since 2011 as director of development.  

  • Digitally-influenced sales at physical stores to reach $2.2T

    Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion, according to Deloitte.

  • IBM expands analytics capabilities in marketing cloud

    Armonk, N.Y. - IBM is releasing new design and analytics features as part of IBM marketing cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver customer experiences with a focus on personalization.

    Expanded analytics and design capabilities in IBM marketing cloud can be deployed as an integrated solution or as individual offerings. They include:

  • Study: Digitally influenced brick-and-mortar sales to reach $2.2 trillion

    New York - Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion. According to Deloitte Digital's latest study, "Navigating the New Digital Divide,” this figure has grown considerably from 14 cents of each dollar spent in brick-and-mortar stores in 2012, the first year Deloitte Digital conducted the annual study.

  • Game on: Retailers aim to boost customer engagement

    The majority of retailers plan to use gamification to increase engagement with customers, according to a new survey.

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