Consumer Analytics

Mountain View, Calif. -- Consumers who use digital coupons both shop more and spend more than the average shopper. According to the  "Digital Coupon Redeemer: Shopper Trends" report, heavy digital coupon users shop 47%  more often than the average shopper, spending $6,081 annually on groceries and household goods alone – a 114% more than the national average.

Social media users would rather post positive feedback to retailers than post a complaint, according to a new survey.

Research from eDigitalResearch reveals that consumers are predominantly using social media as a tool to give positive feedback. Of the 2,000 consumers surveyed who have used social media to contact a brand in the past year, 6% have used social media to send positive feedback about a company compared to 2% who said they have used this touch point to send a complaint.

Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newsletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on Brian Ley of BiddRocket.

What does your company do?

Boot Barn is stepping up its e-commerce game with the acquisiton of Sheplers for a purchase price of $147 million.

By Emily Westridge Black and Christopher Quinlan

With major data breaches making headline news on a near-weekly basis, the retail industry is increasingly focused on cybersecurity. When creating their cybersecurity plans retailers should: 

• Create a strong cybersecurity team that is cross-sectional, and include personnel from legal, information technology, human resources, and communications or public relations departments. The team should also include at least one member of senior management.

New York -- Consumers are predominantly using social media as a tool to give positive feedback, according to eDigitalResearch. Of the 2,000 consumers surveyed who have used social media to contact a brand in the past year, 6% have used social media to send positive feedback about a company compared to 2% who said they have used this touch point to send a complaint.

Denton, Texas - Sally Beauty Holdings Inc. is releasing new information about a data breach that occurred at varying times between March and April 17, 2015, its second in less than a year. Criminals are believed to have used malware deployed on some Sally Beauty POS systems, which may have put payment card information of customers at risk.

By Jeff Trachsel

Showrooming has plagued brick-and-mortar retailers for years, with e-commerce quickly chipping away at in-store sales. Recently however, experts report the rising trend is actually the reverse - shoppers are now exploring options online before buying in-store. According to a 2014 report from BI Intelligence, reverse showrooming, or webrooming, is actually more common among U.S. consumers, with 69% of consumers researching online before transacting in-store.